2020 Podcasting Predictions from the uStudio Team
Zoe Bell | Podcasting
With a new year comes new changes, technologies, habits and more. In 2019, more and more market leaders looked to improve their internal communication, as brands like Salesforce, Nike and Dell began private podcasting programs for their dispersed and growing workforces.
As both consumer podcasting and the needs of enterprises evolve, so do our product capabilities - features such as live audio streaming, group analytics, video podcasting, and more were added to uStudio’s product in the year 2019. Today, there are more than 50,000 registered podcast users and 250,000 minutes of podcast played per month through uStudio’s enterprise podcasting application.
It should be no surprise that this growth is not going anywhere. Interactive media will continue to play an increasingly strategic role in business. But, what exactly should you expect in 2020 for the world of private podcasting? Are there any changes to come?
Learn what podcasting predictions the uStudio team has for the year 2020:
Growth of Training and Learning Podcasting Content
In 2019, 94% of employees said they would stay at a company longer if it invested in their learning and development and we expect more business leaders to take notice in 2020. However, written content in any form (and especially a formal training curriculum) is hard to make compelling. A private podcast can ensure content is effective, trackable to the named-user, and accessible even when offline or during commute.
“An area of growth: corporate learning and development teams will begin the process of converting training materials to media-on-demand podcast series, delivering remote and in-transit employees with more convenient and secure mobile access to libraries of informational content.” - Jen Grogono, CEO of uStudio
“In 2020, the training and learning program owners will see podcasting begin to eclipse LMS in terms of audience value.” - Neil Garrett, VP of Marketing
“By the time 2020 ends, employees will spend more time consuming corporate podcasting than consuming content in the LMS.” - Michael Nels, Head of Product at uStudio
Enhanced Enterprise Podcast Production Quality
As podcasting for enterprises increasingly become a need-to-have, not a nice-to-have, production quality will need to expand as well. Companies will begin to dedicate more resources to content strategy, podcasting equipment, and more in order to produce the most effective content for their employees. In order to create targeted content, show and group segmentation and analytics will become even more important to business leaders.
“Original podcasts will be created to better align workers with company leaders, goals, values and news. Enterprise podcast adoption, corporate communications preferences, and consumption analytics will further solidify podcasting as a more modern and effective channel than email and corporate intranets.” - Jen Grogono, CEO
Adoption of Live Podcasting
As more consumer podcaster hosts look to do live tours across the world, enterprises will also incorporate live podcasting into their internal communication strategy to create a more engaging experience for their employees.
“Podcasting will transform enterprise workforce engagement. Internal ‘town hall’ meetings will be streamed as live casts and available afterwards as on-demand audio and video podcasts.” - Jen Grogono, CEO of uStudio
Additional Use Cases of Private Podcasting Emerge
“Mental health is increasingly becoming a priority to HR and business leaders. In 2020, I predict that enterprises will develop more internal podcasts that touch on professional therapy and ways to manage mental health within the workplace. The intimacy and conversational format of podcasts make it a great medium for those HR-sensitive topics." - Zoe Bell, Content Marketing Manager at uStudio
Want to see what other predictions in podcasting have been made for the year 2020? Pacific Content recently published a list predictions featuring many industry leaders in their latest blog.
No matter what changes we might see in the year 2020, it is no secret that the world of podcasting is not going anywhere. uStudio is excited to take part as we enter this next stage of market evolution. Request a personalized demo of uStudio today to learn how private podcasting can positively impact your workforce.
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