Podcasting As An Internal Comms Channel
Zoe Bell | Podcasting
uStudio CEO Jen Grogono had the pleasure of being interviewed by Craig Smith, owner of The Big Picture People, and host of the Engaging Internal Comms podcast show. The original article, “Podcasting as an internal comms channel” was posted on the The Big Picture People’s website on July 6, 2021.
Listen to Craig’s full interview with Jen to learn about the value of podcasting as an internal communication channel.
Why podcasting is a great channel for internal communications
In this interview, Craig and Jen discussed why private podcasts are a great tool for internal communication needs. Some points they made to support this argument include the following:
How to set up and develop an internal podcast
In this interview, Jen elaborated on each P within the 6 P’s of Podcasting - uStudio’s proprietary framework for enterprise podcasting programs. This is a great resource for employers to set up podcasting as an internal comms channel. The 6Ps are:
In this interview, Jen gives detailed examples of considerations for each P. Her tips include:
All in all, it’s important to just get started and not worry about perfection. Jen claims there’s no question podcasters will look back on their first episode and smile, because everyone improves as their program grows. Readers can subscribe to the Engaging Internal Comms podcast show on Google Play, Podchaser, Spotify, Stitcher, TuneIn or iTunes. Readers can read more about uStudio’s 6 P’s of Podcasting here.