We all love YouTube because it is an easy-to-use, free video publishing site that provides endless hours of entertainment and education. Marketers know YouTube has business benefits to help them to reach a wide range of audiences and build a dedicated following. And while YouTube is part of an overall video strategy, it falls short of meeting the needs of Sales.
However, many organizations still use YouTube for sales because it is simple, quick and free, but what organizations must realize is that they are selling themselves short with a “quick hit” using YouTube. It has its limitations and it raises a lot of questions.
By sending a prospect to YouTube the rep runs the risk of a competitor’s ad or video being presented. Plus, when a salesperson sends a YouTube video, they never know if their prospects have watched the content, how much of the content they watched, if the messages resonate, if the video made an impact for the brand and/or if the viewer even stayed on the organization’s YouTube page.
Reps need a way to send video privately to a prospect. They need customizable landing pages devoid of ads and other distractions. They need a way to track video sends and views. Plus, sales managers need a way to see if video is working and tie it back to revenue. If that sounds like something you need, check out VideoShare for Salesforce and start integrating video into your CRM today.