Next week the uStudio team is heading west to the Reel Video Marketing Summit in San Francisco. The RVMS is one of the only events in the industry that is focused on the evolution of video marketing and the agenda and speaker line up this year are incredible. We are really excited to be hosting a seminar on how to use video as a strategic asset to create high-performing sales teams and in addition, our founder and CEO, Jen Grogono, is participating in not one but two sessions. First up, she's going into the shark tank for the Grill the Gurus Q&A session. She will be joined by experts in the video industry who are ready to engage in thought-provoking discussions on topics including: video analytics, HTML5 and video platform options. This is a fantastic opportunity for attendees to hear directly from the experts driving video innovation and also the people that have seen, first hand, the opportunities and challenges in using video technology to improve sales and marketing ROI. Friday morning, Jen will be moderating a panel, Video Production for All Sizes – Methods, Formats, Budgets, Etc., with some of our favorite video production experts.
For those attending the conference, we promise our seminar, Turbo Charging the Sales Process Through Video, is not one to be missed. We know sales execution is a major challenge across most organizations today. Sales teams are known to use as little as 10 percent of the materials developed by Marketing. And companies continue to re-evaluate their sales training processes looking for faster, lower-cost ways to keep their sales force at peak productivity and performance. The solution? Video.
The best marketers are solving sales execution challenges by leveraging video as a strategic asset to create high-performing sales teams. In this seminar, you will learn how to:
- Deliver just-in-time video training to distributed teams
- Determine the best videos for every stage of the buyer’s journey - awareness, consideration, decision and delight
- Measure how each video is contributing to revenue and use this knowledge to inform your video strategy
The seminar will include real world examples of organizations that are getting it right, along with step-by-step strategies and tips for creating videos for each stage of the buyer’s journey. Attendees will leave with actionable insights they can leverage to transform their sales operation.
If you are planning to attend we would love to see you and if you are hitting the beach instead, stay tuned for live updates on our Twitter feed (@ustudio) and also a post-Summit recap.