Video Distribution: Upload Once, Deliver Everywhere
Streamline your video publishing to be drag-and-drop simple
Live and On-Demand publishing options for every media workflow
- WEB & APP PUBLISHING: Use our HTML5 interactive players to directly embed your media on your website and in apps, or integrate your content library into your CMS or Social Publishing Platform
- MEDIA-ENABLED CRM: Securely distribute audio and video directly inside CRMs such as Salesforce where your Sales, Service, Partner or Customer communities can easily access it
- MEDIA-ENABLED LMS: Distribute audio and video alongside all your training and compliance materials directly inside your LMS
- PODCASTING: Use uStudio’s Podcasting app or integrate podcasting into your system of choice to deliver a mobile-first, on-the-go audio experience
Watch the video to see how video distribution works in uStudio
I can upload something to uStudio, select the destination, and have it ready to deploy in minutes rather than hours. It’s just incredible for us.
Why Use uStudio for Video Distribution?
Make Digital Marketing more PLAYful
When asked which marketing channels were the most effective…7 in 10 said online video.* Turn to uStudio to get your team equipped for success with the most powerful communications medium ever invented.
AT YOUR PLACE | Regularly posting live and on-demand videos on your own website(s) will attract, engage, and retain visitors. Companies that commit to regular video publishing can see monthly website traffic increase 200-300%, and time-on-page increase 100%.*
On your owned properties, you get the most thorough & controlled message transmission, without competing messages from others. uStudio’s drag-&-drop video publishing makes it easy to distribute videos, whether you manage one website or hundreds of websites in 80 countries. We’ve integrated with content management systems from WordPress to Kentico. Or use our pop-up Video Sites to get eyes on your videos in seconds.
OR OUT & ABOUT | Let video help you make a splash in a partner portal or online marketplace. Dazzle new audiences at industry conferences or professional association sites. Include live-to-VOD video when your brand or a colleague is featured in the media, a guest post, or contributed article.
Whether you’re passing embeds to others, or you’ve been given the keys to manage your own presence on a 3rd-party portal, rest assured that your viewers will always experience seamless playback on any device. And – even better – know that your own branded players travel with your live and on-demand video streams, wherever they go.
Best of all, uStudio collects and aggregates video analytics across all destinations – both owned and 3rd-party, so you can go to just one system to see how videos are performing – everywhere.
We’re able to push out content quickly, efficiently, to many platforms. That’s crucial to what we’re trying to do at Arkansas. We want to engage as many fans as possible and have as big a reach as possible.
YOUTUBE PUBLISHING | Drag-&-drop to YouTube in seconds. The metadata you defined in your uStudio asset hub travels with your video – even when you make updates.
But that’s not all. Any YouTube players – anywhere – can be wrapped with uStudio’s interactive playback features. So you maintain your branding, your calls-to-action, and your control of the full audience experience. Plus you get the custom analytics that YouTube just can’t provide.
FACEBOOK PUBLISHING | Facebook users are now watching over 8 billion videos a day! That’s more than 7 a day for every user – your videos need to be here. With easy drag-&-drop distribution to Facebook’s native player, uStudio helps brands keep their Walls, Pages, and Groups fresh, relevant, and engaging. In addition, uStudio recently announced the first toolset for wrapping Facebook video embeds with fully custom, interactive experiences – which can include e-commerce purchases, downloads of digital content, or even viewer annotation.
TWITTER PUBLISHING | Twitter’s blog tells it like it is: “the fact is, people don’t engage equally with every Tweet…we can confirm that adding video, links and photos all result in an impressive boost in the number of Retweets.”
So video helps your message spread, and it can also be a great way to convert video viewers into followers, subscribers, and prospects. With uStudio’s family of HTML5 video players, the Twitter stream can become a virtual extension of your website. No longer limited to 140 characters, you can publish compelling video streams – both live and on-demand – that transmit rich, powerful messages – plus deliver any call-to-action that serves your business purpose.
Video has fast become the new photo and is the biggest trend we’re seeing in social right now.
Video inside your Business Apps
Stand-alone video portals typically exist in a vacuum. Ask anyone who’s launched one whether they still get used three months later…
Instead, keep users in the systems they’ve already adopted. Just make those systems more effective – with video. Add to a prospect’s lead score because they watched the live-streamed reveal of a new product – and downloaded the datasheet right from the player. Did you know Salesforce can automatically send “just-in-time” video training when a sales rep marks the primary competitor being battled in a specific deal? And you can even connect the dots between video-enriched knowledge articles and the successful customers and partners making use of them.
Place Your Bets on Mobile Video
If there’s one thing that YouTube and Facebook agree on, it’s that mobile is the future of video. So make sure that – when picking a video publishing platform – mobile playback is part of your shopping criteria.
PODCASTING | Whatever your podcast series aims to accomplish – informing, inspiring, coaching, training, etc. – you can use uStudio to deliver the goods – both video and audio. Public or private podcasts can keep your audiences in the know about new episodes, and make downloading your latest, greatest content a breeze…all while ensuring high-quality playback for your subscribers.
INJECT VIDEO IN MOBILE APPS | According to the Pew Research Center, watching videos on smartphones is “disproportionately popular with young people”. So if you’re looking for an unfair advantage that will make your mobile app disproportionately popular, just add video.
uStudio provides the ideal video platform for fast API integration. We can support video capture and playback, no matter what mobile device your app users choose. You can automate publication, or route video submissions for review and approval first. And video analytics can be tracked to any individual app user, so sourcing footage, recommending clips, watching, and interacting can all be part of how you drive app adoption.