Join Us at the Video Marketing Summit July 25-26

Most of us know the immutable 4 P’s of Marketing (Product, Price, Place, Promotion). In recent years, some have added a 5th P – People. While it’s hard to argue the importance of making sure the right people are doing the right things, I prefer to define the 5th P as Profit. Now more than ever — thanks to interactive marketing and data — Marketers can more directly tie their decisions and expenditures to Profit, particularly as currency is increasingly defined as money, data or time (engagement & attention) from your target audience.

Next month, July 25-26, I’ll be speaking at ReelSEO’s first annual Video Marketing Summit in San Francisco. I plan to discuss and break down what I have termed the 5 P’s of Video – Video Production, Packaging, Publishing, Promotion, and yes, Profit. I’ll define each of these areas for the audience and provide examples of Video Leaders who are winning with Video because they understand holistically how to think about these 5 P’s for their business.

I hope you’ll join me at the Video Marketing Summit. If you’d like to spend some time while I’m there, feel free to drop me a line sometime in the next few weeks – jen@ustudiostage.wpengine.com.