How to Create a Private Podcast

Creating a Team for Your Private Podcast

In order for your private podcast program to be successful, you will likely need additional support from a dedicated group of individuals. That being said, the people you involve in your podcast program will depend on your goals, internal resources and overall program size.

Below is a list of common stakeholder categories to consider including in your private podcast program:

Executive Sponsors: Whether this is a Senior Vice President or a member of your C-suite, you will need to make sure your private podcast has the support and funding to exist within your company.

Producer / Creative Team: You will likely need someone with a creative eye on your private podcast team. Whether they are a Marketing Content Manager or Creative Director for the business, this person is great at creating innovative content that will keep your employees hungry for more. Many uStudio customers have even recruited employee volunteers who have experience with podcasting in their free time, to help with audio engineering or editing.

Strategist: These individuals are experts on engaging and connecting with your audience. Their titles could be in the realm of Communications, Enablement, Engagement or Strategy, but they will work towards building key results for company communication. Depending on the size of your team, a strategist could have a similar role as your producer, and play an active role in private podcast content creation.

Audience: Your end users and private podcast listeners should be considered as a stakeholder as well! Whether you are reaching employees, partners or customers with your private podcast, it’s important to make sure their opinions are heard and your program is continually adjusted based on their feedback and preferences.

Host Your Private Podcast

There’s no point in creating a podcast for your enterprise if you don’t have a way to host the content and deliver it to your employees securely. Lucky for you, uStudio is the safest hosting solution for your private podcast. No matter your podcasting experience, our intuitive interface allows business leaders to upload podcast content instantly from any device in any media file format.

SSO authentication is an important feature for those who are concerned with security, however uStudio’s protection goes even farther and beyond the password to ensure your content stays safe.

If you are looking to host a successful private podcast, look for a platform that offers enterprise-grade security and analytics and an engaging user experience. Even for businesses who are considering building their own application for private podcasting with internal resources, this is rarely cost-effective. With uStudio, your business can start podcasting in minutes.

Record and Produce Your Private Podcast

It’s crucial that your employees are focused on the messages you are sharing, not your sound quality. That’s why it’s important to invest in quality equipment for your private podcast. Above all, we recommend purchasing a nice microphone and pair of headphones. If you need podcast equipment recommendations, this free guide highlights the tools to consider buying at different budget considerations.

Producing a private podcast is easier the more prepared you are before each episode. Here at uStudio, we recommend having a few podcast episodes in the queue at all times which can help lower the pressure to keep to a strict release schedule. It’s important to develop a regular publishing cadence so employees know when to tune in and expect new content to be live – this can help engagement and overall podcast adoption.

Distribute Your Private Podcast

Once you’ve produced your private podcast content, you’ll need to make sure it gets in the hands of the right people. A sophisticated user authentication function, like SSO, provides the peacefulness that your business messages will not be consumed by anyone it wasn’t intended for. If you’d like to restrict your content to a particular department within your company, office location, seniority level or more, this can be easily accomplished by a grouping or audience segmentation feature. This allows you to produce personalized learning material to different verticals within your organization and deliver the exact type of material certain teams are looking for.

Promote Your Private Podcast

You need to promote your private podcast so that your employees and partners know the content exists. Fortunately, there are many promotional features available through uStudio as well as easy best practices that our customers follow regularly. These tactics include:

• Embedding private podcast share links or discovery links
• Forming a consistent release candece
• Creating office signage or holding a contest for listenership
• Asking podcast guests to help with promotion
• Utilizing push and email notifications
• Utilizing uStudio’s News Show
• Teasing future episodes in your current content
• And more!

Measure Success within Your Private Podcast

It’s important to constantly monitor your private podcast analytics to grasp how your program is performing and how you can improve your content. uStudio takes podcast analytics to a whole new level by giving you access to more types of data from more places, including group analytics based on department, location, seniority and more. It also offers more choice on where and how you report on that data and provides attribution tools to let you correlate podcast analytics with your business goals.