CCC Intelligent Solutions and Enterprise Podcasting

How One of the Largest SaaS Platforms for Automotive and Insurance Processing Uses Podcasts to Keep Leadership, Teams and Employees Connected and Productive

We were fortunate to have Craig Stevens from CCC Intelligent Solutions sit down with us and our extended community of customers to discuss how his team has used podcasts and a private streaming media network to shift their approach to internal and external communications. For those who don’t know CCC, it is one of the most successful SaaS platforms for the property and casualty insurance economy. They power operations for insurers, repairs, auto manufacturers, suppliers, and more. If you've ever been in a car accident, there's a pretty good chance that one or more CCC solutions was used in processing your claim and or the repairs of your vehicle. 

Craig has taken a central role in transitioning communications and even much of their product process to media streaming and podcasts. It started with the need for more effective communications with teams, remote employees and regional leaders, and has blossomed into a persistent change to how business is done in and around the company.

Grab a beverage, sit back and watch or listen to Craig’s insights on how they launched and built a formidable podcast program with excellent adoption and engagement.

As always, you can read the transcript below, click play to watch or listen to the entire conversation, or use your uStudio application to log into our Trial app to hear it through our streaming app.

Here are a few highlights:

(7:05) On why they chose uStudio, Craig says: “uStudio had this professional feel with an uncomplicated process to deliver content… It was scalable and we could even go external… Sold. We're in.”

(7:38) In talking about the dream Craig’s team had to replace the poor return from email comms, he mentions: “We had visions of our people in cars and on planes with their AirPods in listening to what used to be buried in their inboxes only months before.”

(17:16) On how to make drab content sound great, Craig talks about how “Sometimes the content you must deliver is dry and thick, hard to consume and rough to remember. It's okay to make it entertaining.”

(17:40) On the topic of continuous improvement and iteration, Craig says “…we got here by following three simple things. Let the appetite feed the recipe. Listen to what your employees want. Follow the metrics in the uStudio dashboard to see what episodes get the best reactions.”

As always the entire webinar and transcript are available to watch, listen or read.