Video Analytics
for Business

Collect data on media usage in your company to improve how you communicate.

Unlock the value of your video data.

An interactive video stream puts out more data than any other form of content. It can tell you not only who engaged with your video, but how and to what extent. It can tell you what actions people took as a result of viewing your content and help predict what actions they are likely to take in the future. Smart managers are learning how to grab more of this data and put it to work for their businesses.

uStudio takes video analytics to a whole new level by giving you access to more types of data from more places. It also offers more choice on where and how you report on that data and provides attribution tools to let you correlate media analytics with your business goals.

More Data Types | Move beyond basic playback to include interactive engagement data.

More Channels | Collect data from public and private channels including 3rd-party systems.

Better Audience Insight | Slice audience data by a wide range of demographic and psychographic groupings.

More Reporting Options | Use uStudio native dashboards or pipe data into your own internal systems.

Connected to ROI | Correlate video consumption patterns with audience behavior and ultimately business outcomes.

The analytics in uStudio helped me forward the strategy for digital overall.

uStudio Video Analytics Include More Data & Reporting Options

Basic Viewing Data

Report on Impressions, Views & Engagement across devices and audiences.

Named User Data

Track individual content consumption and engagement for compliance or training.

Interactive Data

Track click-thru, live chat, commenting, etc so you can connect audience behavior with business results.

Live Streaming Data

Track technical performance and audiences interactions with your live streams.

Content ROI

Create detailed reports correlating consumption data with business objectives.

Data Integrations

Pull media data into existing analytics packages and dashboards that you customize.

Customers love the video analytics options in uStudio.

Alcon Novartis

“The ability to measure engagement have been very important in that we now have something we can report back on. Thats something we’ve never had before.”

Salesforce Developer

“We integrated uStudio with Salesforce, using video to resolve customer service issues. The analytics track if the video actually resolved the issue, so the system can recommend the most effective content.”

CEO Perspective

“uStudio is helping companies stay at the front of the video innovation curve by taking advantage of predictive video analytics.”

Video analytics can prove ROI on:

Sales & Retail Training

Measure increases in individual sales rep performance attributable to video-based training.

Case Resolution

Track improvements in first-call resolution attributable to video and leverage the data to improve your knowledge base.

Company Events & Meetings

Be sure your employees are tuned in to company news and evaluate how engaged they are.

Content Strategy

Rapidly test the best way to deliver a message by varying format, length and frequency.

Ecommece

Generate more self-service transactions using online video.

Onboarding, Ramping & Compliance Training

Track the efficacy of employee onboarding, compliance training and professional development courses.

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Video Analytics for Business