Using Video to Train Your Sales Team and Improve the Sales Enablement Process

uStudio | Industry Trends, Sales, Training & Learning

Photograph of a woman in a suit watching a training video on ratio of debt obligations on income and assets.

According to Forrester, sales enablement is defined as “the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of investment of the selling system.”

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Or in other words, your sales team’s ability to properly communicate the most valuable, up-to-date knowledge of your company story and offering to your customers. While this might seem obvious, many companies are still not using the latest technologies to equip their sales teams and ensure that stakeholders are receiving the most current and consistent company information during those conversations. So, what is the best way to train your sales team so that they can be effective at imparting that knowledge? What is the best medium for that team to learn and retain in our ever changing, mobile world?

Video.

The benefits of using video technology to train sales teams are considerable. Video is a medium that is easy to digest and allows the corporate market to communicate large amounts of information simply and efficiently. Just some of the advantages to using video to train sales teams include, the ability to:

• Share a variety of information — product updates and demos, how-to’s, market trends and changes, sales skills tips. etc.
• Impart knowledge to multiple teams at the same time
• Receive on-the-fly information on new product developments and offerings
• Access new content from anywhere – during sales meetings, trade shows or travel
• Save time, collaborate and address sales hurdles quickly
• Increase knowledge retention
• Decrease sales training time
• Track sales training progress
• Sell more, faster

 

Video is the most effective method for corporations to train sales teams. Sales enablement and corporate learning teams should look for an enterprise video platform that can power an effective video training strategy. Look for a solution that can be easily integrated with existing CRM and LMS solutions. Integration with a CRM, for example, allows for just-in-time video training so sales team members get the training they need when they need it.

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