Interactive Video Spotlight: Calls to Action

You have a video. You’re ready to share it. You know it’s easy for your viewers to click a play button, but you want to capitalize on their attention and interest. You want them to be active participants in your video, not just passive observers.

Adding a call to action to your video not only creates engaged and active viewers, it also leads your audience down the specific engagement path that you’ve designed. With in-video call-to-actions, you can:

• Guide your customers along the buying journey, directly from video to product detail page to shopping cart.
• Lead a viewer straight from the end of an FAQ video to a support portal to a live troubleshooting chat.
• Offer employees a pathway to supplemental training material right there inside the video player.

In any of these circumstances, you can simply add a clickable call to action interactive layer to your video and you’re able to send your viewers wherever you want. Your audience, caught up in the momentum of your message, can now move directly from your video to the website you’ve directed them to.

With Playground, uStudio’s interactive player builder, adding a call to action to a video is as easy as choosing what you want the call to action to say, where you want it to link, and where you want it to appear on your video. That’s it. In just a few clicks you’re able to not just reach your audience, but engage them.

Those passive viewers? They’re now active participants.

Want to try it out for yourself? Add call to actions to public YouTube or Facebook videos with our free interactive player builder, Playground. Click here to try Playground free!