How LivePerson Optimized Employee Engagement with Podcasting

The Global Head of Communications at LivePerson, a global technology company that develops conversational commerce and AI software headquartered in New York City, turned on a podcast while commuting to work one day. His first thought was “why aren’t we doing this?”. The rest is history.

LivePerson uses podcasting in a host of different ways. We held a webinar with Hollie Ellison, Sr. Director of Communications, who shares her examples of how they’ve used podcasting to give a voice to their newly remote teams. Before podcasting, a small group of employees were publishing write-ups covering wins, while others hardly promoted their efforts at all. Not every accomplishment received equal recognition and it was impossible to verify who was taking the time to read about them. In response, LivePerson created a platform to recognize not just the usual champions, but all of their deserving team members. With a simple 20-30 minute conversation, employees are able to gain exposure, educate others, and even give more meaningful credit across teams.

In the recording, you’ll hear Hollie explain how a private podcast can simplify and streamline corporate communications and ultimately give colleagues a sense of connectedness. She shares insights on how LivePerson successfully transitioned town halls and sales write-ups to podcasts, along with tips for getting up and running quickly as a podcast beginner.

Here are some highlights:

(2:15) Hollie commented: "The problem we were looking to solve is how do we feed our global employees regularly cadenced information efficiently without the heavy lift of some of our traditional formats?"

(4:24) Hollie on employee podcast usage: "…it's easy to access for employees. Not asking them to take time throughout their day to attend yet another meeting, but really allowing people to access this content wherever they are, whenever they'd like to, on their commute when we all used to commute places and so on and so forth."

(11:41) Hollie said about employee participation: "And it's a really low lift way, a low risk way to elevate those different voices, showcase different people from across the company and really dig into content and discussions in a way that we just didn't have available to us previously, before podcasting."

(19:02) What's next for LivePerson? Hollie offers: "…we're reviewing our internal communication strategy as a whole. This whole new world that we're all trying to navigate, and determine what our employees need, and how to best connect them, and keep them informed. And really want to look deep into how we can best leverage uStudio and its capabilities and podcasting as a forum to better connect."

As always the entire webinar and transcript are available to watch, listen or read.