How one of the world’s largest pharmaceutical companies is transforming employee engagement with podcasting.

We had the great pleasure of hosting a webinar with Chris Moss who is part of the content strategy and production team at Novo Nordisk, one of the world’s leading global healthcare companies. Chris gave us an inside look at Novo Nordisk’s successful podcast program, which has reached nearly 7,500 users since launching in March 2021, and hosts more than 30 shows with over 100 episodes.

Chris shared a full slide deck on why they chose podcasting, the benefits of uStudio, and what he believes are the keys to their rapid success.

We’ve included a transcript of the webinar below and as always, we’ve made it available in our Trial App as well as here via an embedded player.

Here are just a few highlights:

(05:32) Chris discusses the reason they chose podcasting as part of an internal comms transformation that began in 2020. According to Chris, “[Novo Nordisk is] very aware of employees' limited bandwidth when it comes to top-down, text-heavy corporate messaging… the best practice is increasingly to mirror the way that people are communicating in their personal lives."

(15:01) Chris discusses various promotional efforts they’ve used across the ecosystem successfully to drive such great adoption, taking advantage of Sharepoint and Yammer social buzz.

(15:25) Chris discusses how crucial executive buy-in has been to the success of the program, making sure exec management is both aware and participatory, coordinating with comms counterparts.

There’s so much more including discussion about the limitations of using streaming apps that aren’t tailor made for podcasting.

As always the entire webinar and transcript are available to watch, listen or read.