Microvention: How One Innovative Medical Device Communications Team Figured Out How to Scale Their Podcast Program Across Their Global Business

As with any corporate initiative, you want to make sure your podcast and streaming network extends to all areas of your business and is foundationally-strong enough to handle audience growth. MicroVention, a subsidiary of Terumo and one of the world’s most innovative neurovascular companies, has done just that.

We were fortunate to have Katie Breed and Olivia Bloch from MicroVention talk with us about how they put in place a scalable, federated podcast program across the company’s communications and talent development executives.

You won’t want to miss hearing how they developed a strong operations and governance plan to ensure enterprise podcasting’s success.

After watching or listening, you’ll have sample guidelines and workflows that can be applied to your business to ensure consistency across new shows and episodes, as well as overall tips for scaling your programming.

The webinar is about 30 minutes long, full of insightful tips and well worth your time! The full transcript is here in the blog and we’ll call out a few highlights:

(2:47) On accessibility and performance measurement Olivia said, “we quickly realized that we wanted to elevate the podcasting experience for our associates. We're a global company, so accessibility was important to us and we wanted to be able to measure and report out on our content.”

(3:15) Olivia said about uStudio’s utility, “…once we learned about uStudio, the gears started turning and we thought of so many other ways that we could utilize this platform. By the marketing department, for onboarding, to put out communications from executives, for sales and production teams. So the list kind of really goes on and on…”

(10:29) On creating governance and strategy Katie offered, “we really want to make sure that our workflow was self-sustainable. It could drive itself, our creators could act autonomously. And so putting the structure in place from the get go was very important…”

(16:16) Olivia talks about using uStudio collateral to help drive their podcasting network. “we go through those six P's of podcasting that uStudio brought to us with those best practices. And we also go through our governance doc. So we talk about different guidelines and expectations that we have set for who joins the MicroVention Podcasting Network.”

(18:09) Olivia goes on to say, “we want uStudio to be a hub for MicroVention Communications. So we set the expectations that if you create content for uStudio, that you're not going to have a bunch of repeat communications as well. So that associates are going to uStudio for that content.”

As always the entire webinar and transcript are available to watch, listen or read.