My BIG TAKEAWAY from live streaming #CES2016
uStudio | Customer Spotlight, Interactive Video, Live Video, Video Platform
uStudio | Customer Spotlight, Interactive Video, Live Video, Video Platform
Last week I went to Vegas in support of a customer’s live streaming need: the Consumer Technology Association (who owns and produces CES) wanted to bring more of the show experience to their CES Video Wall in real time. I wasn’t just at the largest tech show on earth, but I was working there, backstage. And it made a BIG impression on me.
I’m still processing everything I observed, but the BIG TAKEAWAY that emerged for me was how “context-aware” all this tech is becoming. I can’t predict all the implications of this, but I know at least 3 lessons I’ll be taking back to my product team now that I’m back at the office. Here’s why:
I hadn’t been there 24 hours before I saw 3 examples of some seriously context-aware technology:
Then, of course, I saw firsthand how very context-aware my company’s live streaming technology needs to be. This was the key goal of my trip: observing our live streaming product’s performance in the field. We’d be partnering to distribute a strategic customer’s content to online audiences both live and VOD. The experience would give us real-world insights about conditions on the ground, ease of use, and opportunities to exceed expectations. Here’s what I took away:
I can’t wait until the next CES in Las Vegas January 5-8, 2017 when I hope we’ll be bringing the online audience even more of the show. Until then, think about how your own tech can be even more context-aware than we’d have ever thought possible.
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