The Average Length of Online Videos [Infographic]
uStudio | Data & Analytics
The folks over at One Productions put together a nifty infographic on the average length of various online videos. I would argue some of their categories are a bit broad, like YouTube, but the numbers are interesting none the less. I wouldn’t take these numbers as goals, since you really should tailor your content to your audience and always be testing. Take a look at your engagement metrics to see where you are losing folks. If your audience stops watching after 1 minute, it may mean you need to shorten your video or edit to make your content more compelling. Check out the infographic below for all the details:
