Podcasting Replaces Traditional Internal Comms

uStudio CEO Jen Grogono recently explained to Business Insider how its customers inspired the startup’s big bet that internal private podcasts are better for employees than meetings or emails. Read the details here.

According to the recent article by Katie Malone of Business Insider, the next common workplace phrase we are bound to hear is “That meeting could have been a podcast,” as more companies are moving to private podcasts for internal comms.

Malone talks about how uStudio began it’s podcasting journey selling streaming media platform and hosting services to businesses in 2010. 7 years later, Salesforce asked uStudio to help build an internal application for streaming media and podcasts in particular so they could connect better with their sales employees. It was a success among Salesforce’s team and helped blossom further development of uStudio’s application business.

The article discusses how with the pandemic age upon us, distributed work has become the norm. Companies are now looking for new ways to communicate with their employees. Podcasting has become the choice for many companies to train, onboard, recruit, lead and promote diversity, equity and inclusion to their employees. And is quickly replacing email as a preferred communication path.

"If you give someone the option to read or listen or watch, you find that it's actually preferred, especially in many cases these days, to listen…part of that is because you can multitask…" —uStudio CEO Jen Grogono.

Unlike email and intranets, uStudio podcasting applications allow companies to monitor listening and watching behaviors within a unified dashboard. This helps give insight to employers about what messaging is working, who’s listening and when, giving the company a great view into employee engagement efforts.

According to Grogono, "With media streaming, we know exactly how long someone consumed a piece of Information.”

Southern Glazer’s, a beverage distribution company, found great success using uStudio podcasting as a watercooler-style way for leaders to communicate company messages. After beginning their podcast program, they received hundreds of unsolicited notes about how people felt a personal connection through this medium.

Employees enjoy podcasts for internal communication citing its ability to convey tone and meaning better than other comms methods. They also find podcasts to be inspirational in learning and absorbing information. Grogono explains that many companies get a tremendous amount of positive feedback from their workforce, partners and customers, the audiences they’ve been streaming to.

You can read the full article at Business Insider.