Salesforce is known for many things: their premier customer relationship management (CRM) product; their expertise in cloud computing and social enterprise; the AppExchange – the world’s biggest shopping mall for business apps; and Dreamforce, their annual user conference that brings together over 140,000 attendees to network, sell and learn about next-gen business operations. But another thing Salesforce should be known for is its use of video. Using slick production techniques, great story moments, and smart distribution strategies, Salesforce is able to convey a positive and exciting image about not only the company itself but also its customers, products, events and its organizational values.

Let’s take a look at some of their best uses of video and how by using this medium they are able to provide customers and potential employees with a real flavor of the company.

News & Announcements
From announcing new products and quarterly highlights, to showing community impact through the latest activities of the Salesforce Foundation, the company share its recent developments in an informative way but tends to elevate its news to another level beyond the traditional talking head video.

Customer Stories
We all know that having a customer endorse your company carries significant weight with viewers, but Salesforce takes it to another level by aligning themselves with potent brands and making a bold statement about how the companies work together. For example, in this video, the CIO of Philips showcases how their products enrich our lives every day, explaining that Salesforce lets them accomplish in days or weeks what used to take months or years.

Dreamforce
If you weren’t able to attend Dreamforce but still want to know what the buzz was about, check out the Dreamforce Channel on YouTube. Salesforce makes it easy for viewers to find and watch product launches and presentations by industry luminaries by making content available online. Every dollar spent producing the event continues to pay dividends for months afterwards, through video interactions with tens of thousands worldwide.

Product Guidance & Best Practices
Being integral to the business operations of your customers has its burdens. When thousands of new customers start using your tools every month, your challenges include a lot of customer education. Salesforce gets this done well with video. A common scenario is staff turnover, so their video on removing user access (and why you should deactivate users but shouldn't delete them) is one they'll refer customers to again and again. Best practices for importing data walks data management professionals through the right steps, in the right order, to ensure their Salesforce instances will be delivering business value, not dirty data.

Company & Careers
If we didn’t love working at uStudio so much, we might be tempted to work at Salesforce. Their employer braning videos do a great job conveying the spirit of the company, the excitement of their headquarters city of San Francisco, their causes and benefits to employees. Some of our favorites include this Pride Day celebration and this confessional-style video about why Salesforce is My Dream Job. And who doesn't love a Harlem Shake video every now and again?

Salesforce does a lot of things well, and its use of video is one of them.