How Businesses Can Leverage Live Video

There is no denying video is everywhere. Even a recent article in Social Media Today predicts that Facebook will be comprised entirely of video in 5 years.

Now add to the mix – live video. Real-time moments where anyone anywhere in the world can interact with others. Take Facebook live for instance. We’ve seen everything from businesses like Haagen Dazs demonstrating how they make ice cream to a sobering real-time broadcast of a traffic stop turned deadly.

Many businesses have already experienced unsolicited, on-demand user-generated videos to propel their brand and products (dare we remind you of Chewbacca Mom propelling the sale of masks at Kohl’s).  And for most, it pays off extremely well. There is almost zero cost and the returns can be extremely positive.

But what about live user-generated video? It’s inevitable that many companies today will start to see consumers, customers and even their own employees post real-time videos. Yes, we know this could be scary but rather than avoid the inevitable, you can get in front of it.

And while Facebook live has received a lot of press recently, it is not the only option for live video. uStudio’s enterprise video platform is designed to meet the live video needs of companies today. uStudio can live stream any video to any destination securely with 100% up time. Whether it’s a website you control, a social or promotional site you don’t control, or a business application, you can be confident your videos will be seen by any audience across the world. And by adding interactive elements such as voting, social interactions, sign-ups or downloads, you can seize the moment and turn simple views into real-time opportunities to build product awareness or even generate revenue.

Here are a few examples of how your organizations can leverage live video today:

Marketing – The secret to utilizing live video for business marketing is to be the catalyst vs. caught off guard. Set-up real-time campaigns asking people around the world to show how they use your products. Ask them to provide real-time testimonials. Host an invitation-only live event to preview a new product. Add limited-availability purchasing to a live event to create an incremental revenue stream.

Customer Support/Service – There’s nothing more frustrating than fielding a call with the dialogue, “if only you could see what I see, or “if only I could show you what is going on.” And while recording and sending a video to a rep is a good alternative, the ideal is to see it live. Live video now gives you the option to have a real-time exchange with customers to help them troubleshoot a problem. By adding interactive elements like downloadable information or the ability to close a ticket real-time, you can increase customer satisfaction while also improving your service levels.

Internal Communications – Live video is ideal for internal communications, and with an enterprise video platform you minimize the risks of hosting any live event. You can broadcast live to every organization across the globe helping to build unity and making genuine connections. By adding interactive quizzes, downloadable presentations or sign-ups, you also improve employee engagement.

Live video is the next big thing, and with uStudio you can make sure your company is the corporate Chewbacca Mom everyone falls in love with.