Take Your Video Storytelling from Lamb to Lion

The Cannes Lions International Festival of Creativity, which is the world's biggest celebration of creativity in communications that benchmarks innovation in anything from mobile and billboards to design and branded content, started this week and storytelling is a central theme of this year’s festival.

From director Spike Jonze and SapientNitro’s, Chief Creative Officer, Gaston Legorburu, talking about “Building Worlds with Technology and Story” or Dreamworks’ Animation CEO Jeffrey Katzenberg discussing “The Art of Digital Storytelling,” brands having the ability to tell compelling stories via technology is clearly top of mind.

At uStudio, we couldn’t agree more – but that is only part of the story.  Traditionally, stories have been told using static pictures and words but today brand marketers and agencies know they must deploy video – sight, sound and motion – to reinvent the way they communicate to audiences to not just sell product but to create immersive worlds that tell their company story and engage audiences.

Using video for storytelling is starting to become a main element for marketing, HR, employee relations and customer support departments, alike, but in a world where every company is a publisher creating video is just the first challenge?

As an organization’s video library grows, leading companies are asking themselves the right questions to stay in control. How do you:

• Manage your video assets?
• Make sure they are in accepted formats?
• Keep your videos secure and stored for future use?
• Deliver them to the appropriate audiences?
• Measure their effectiveness?

Whether it’s for external stakeholders or internal staff, video is the richest medium for a brand to communicate its messages and an enterprise video platform, unlike a video player, provides asset management, distribution, analytics, security, streaming, hosting, storage, transcoding and more. This allows companies to focus on creating and telling their stories -- not the technical complexities of managing and publishing video.

By using an enterprise video platform, companies can take their video assets from lamb to lion – so get ready to roar!