The Perfect Video Distribution Strategy…

…doesn’t exist.

There are some bare minimum things you need to do, like understanding your target audience and where they consume media the most.

Then there are the table stakes, which is posting a video on your site and also to YouTube (partially for views, but primarily for SEO benefits.)

But there is no turn-key answer regarding where you should place your content. Take some time, think through your goals, make baseline distribution plan and then add new destinations as needed.

In software, many people use agile development to build their products. This means they do little pieces of the work every week rather than saying, “This is all going to be done on day X.”

That same approach applies to video distribution. Create a basic distribution strategy based on informed decisions, then add new destinations as they become viable.

Most importantly, don’t be afraid to make changes to that plan. Keywords, titles, and even the places you are distributing to can all be altered and modified.

Don’t try to do everything at once!