The High Value of Low Friction in Managing Video Workflows

Not too long ago, we wrote about the total cost of ownership of your video assets – or what we termed TCVO. Among typical costs like video bandwidth and storage, we explored the time and dollars spent on video production and distribution. Think: video ingestion, video processing, formatting, manpower, workflow and collaboration, etc.

When calculating and balancing video value with TCVO, individual process friction and inefficiencies contribute a large part of the equation. These areas become increasingly important as companies expand their internal and external video teams and video investments, and as organizations grow their video libraries and develop sophisticated video delivery strategies. Bottlenecks threaten success.

Frost & Sullivan recently wrote an interesting research brief about how new media workflow and resource management software will change the game here, promising to save some 60% in total time and cost in managing video assets. While the brief was focused on broadcast businesses, I found the issues and insights important for any production group inside any organization.

The net is that companies can greatly benefit from adopting media management solutions that do the following:

• Promote team (creators + managers) collaboration
• Streamline production workflows
• Increase resource optimization and operational efficiencies
• Give you control over end-to-end asset transformation – from creation to distribution all the way to monetization.

While the efficiency Frost & Sullivan explores is compelling on its own, I think the real story is about how video teams can prepare their operations for scale in just about every dimension: more, better video production, smoother create-review-approval value chains, faster time to a growing set of digital distribution platforms, and the sheer agility to respond to demand for video inside and outside of their organization. Certainly something to ponder. How are you preparing for video scale?