Video is transforming the way we do business across the board, but it’s specifically making a huge impact on customer experience. Increasingly, we’re seeing innovative businesses tapping into the power of live and on-demand video for sales, marketing, corporate communications, training, and service - all with the mission to drastically improve the customer experience.

Since Salesforce is such an important player in the customer experience management space, it’s becoming increasingly critical to make sure these video initiatives are tightly integrated into the Salesforce platform. That’s why we, at uStudio, have invested heavily in creating the industry's deepest integrations that allow our customers to take advantage of the functionality available in the uStudio Platform natively inside Salesforce.

We’re very excited to be back in the Developer Forest at Dreamforce this year to talk about how our customers and other innovators in business are using video in Salesforce to improve the customer experience and how to use uStudio’s integration products to implement those and many more use cases.

Come visit us at Booth 15 in the Developer Forest and attend our Theater Session on Tuesday at 12pm to learn more about using video in Salesforce to drive a better customer experience. Also, please write us at sales@ustudio.com if you're interested in scheduling time with us during the conference.

We’ll be talking through and demoing two primary use cases that we see from businesses wanting to use video in Salesforce:

Enabling Internal and Partner Teams to Better Serve Customers
Sales Enablement, Service Enablement, and Channel Enablement

A critical component of any customer experience strategy is making sure the teams that interact with your customers are well equipped to give them the best experience possible. There are a large number of ways to use audio and video in Salesforce to better train and develop employees and partners, but the use cases we see most often are:

• Offering a Netflix-style video portal experience for training videos inside Salesforce
• Adding helpful, informational videos to Chatter posts
• Presenting team members with training videos that are contextual to what they’re working on just-in-time via notifications or inline inside the Salesforce UI
• Facilitating “Stand and Deliver” style skills assessments where team members submit videos demonstrating their skills to management for evaluation

Communicating with Prospects and Customers More Effectively
Marketing, Sales, Customer Service and Enablement

As video continues to prove itself as the most effective and engaging way to communicate, it’s absolutely critical to use video to educate and inform prospects and customers to ensure a great customer experience throughout the entire customer journey. Again, there are a variety of ways to use video in Salesforce to do this more effectively, but we see the following use cases most often:

• Enabling sales reps to send videos to leads and contacts from Salesforce and track how they engage with videos and record that information in Salesforce
• Tracking how prospects and customers engage with video on the site and notify internal team members if they watch particularly noteworthy videos
• Offering a Netflix-style video portal for enabling customers inside Salesforce Communities

To learn more about uStudio’s Salesforce integration products, request a demo with one of our Solution Architects!

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