Consumer Podcast Trends in 2023 That Matter to Your Business
uStudio Staff | Industry Trends, Podcasting
In the media streaming space, consumer trends often drive change in the business world, and vice versa. In this blog post, we will explore several of the biggest consumer trends in podcasting and how these trends could impact your corporate streaming program.
Consumer Trend: The rise of niche podcasts
Big names no longer dominate the podcast industry. While mainstream shows are still popular, niche podcasts are gaining ground. For example, there is a whole podcast show centered around the love of writing pens that has a substantial audience base!
Corporate Podcast Correlation
Consider launching a new show in your company that is more hyper-focused. Which department could use its own media streaming channel? You could create shows centered around your different sales teams or around different departments in your company. Essentially, if there is frequent communication within a department in your company, a podcast show for that department would be beneficial.
Consumer Trend: More Storytelling
Storytelling podcasts have continued to grow over the years, and that trend is accelerating currently.
According to a study conducted by researchers at Johns Hopkins University, humans are instinctively drawn to stories due to our social nature. Stories enable us to exercise empathy by stepping into the shoes of the narrator or characters, thereby enhancing our ability to connect with others. This may also explain why some of the most popular podcasts worldwide incorporate storytelling as a primary component.
Corporate Podcast Correlation
By incorporating more storytelling into your podcast episodes, you can evoke employees’ emotions, inspire action, and help make your dispersed workforce feel more connected. Podcast show or segment examples can include success stories from the field, getting to know the leadership team, the history of the company, and more.
Consumer Trend: Increased production value
With the growing popularity of podcasts, consumers are becoming more discerning about the production quality of the podcasts they listen to. In response, corporate podcasters are investing in high-quality audio equipment and professional production teams to create polished, engaging content that stands out from the competition.
Corporate Podcast Correlation
Make sure that your gear and recording space are up to par so that your podcast sounds high quality. Follow these guidelines to soundproof your podcast space:
- Test all equipment before recording.
- Consider recording in a smaller environment.
- Sit in a closet if you are recording from home.
- Choose a space with limited external and internal noises.
- Use a small room with soft surfaces to eliminate echo or reverb.
- If necessary, use foam and sound shields to help your vocals sound clearer.
Check out our gear guide for any budget article to read up on items for recording and producing quality audio and video.
Consumer Trend: The popularity of live events and streaming
More and more podcasters are hosting live-streaming podcasts because they present an opportunity for more authentic connections between listeners and the host. Additionally, listeners get to interact in real-time via text-based chat.
Corporate Podcast Correlation
Take advantage of in-person opportunities to host a live podcast. This could include any occasion at your company where your workforce is in the same location. Record a live podcast at an anniversary celebration, an all-hands meeting, a sales conference, and much more.
Keeping an eye on consumer podcasting trends can have a positive impact on your corporate podcasting and media streaming program. If you have been influenced by other trends in the podcasting industry, we would love to hear from you. Email us at success@ustudiostage.wpengine.com.
