It was a wonderful treat to host a webinar with Jackie Sidoti, senior comms leader at Wakefern Food Corporation. Jackie showed us how Wakefern launched a private podcast and built a strong foundation for delivering company wide content and news.

Among other areas, Jackie shared 3 key steps that drove their successful launch and adoption and why uStudio was the right partner for Wakefern as they took on this new challenge.

Here ares a few highlights:

(6:10) - Jackie explains the research Wakefern’s leadership used in order to decide how a podcasting program would add value to Wakefern’s existing corporate communications strategy.

(9:50) - Jackie talks about the preparation work they did prior to launching their podcast to the Wakefern employees and why it was crucial for creating engaging content. She identified three key things they did which were - listening to current popular podcasts for ideas, surveying their employees about what podcasts they liked to listen to, and choosing the right podcast host.

(13:37) - Jackie shares how Wakefern identified its audience at the outset and ensured they reached everyone at launch, focusing on concepts such as accessibility to the podcast, push and pull communication mechanisms, and encouraging podcast feedback from Wakefern employees.

(24:45) - Jackie talks about how her team uses several channels to continuously promote the podcast to employees. She shows screenshots of various access points such as the podcast microsite and regular emails.

As always the full transcript is available for those who want to scan and for listeners, you can hear the entire webinar by clicking play.

As always the entire webinar and transcript are available to watch, listen or read.