The Benefits of a Private Podcast
Zoe Bell | Podcasting
According to a recent study by Adobe Analytics, podcast mobile app usage has risen 60% since January 2018, and the sector’s growth is expected to continue as 45% of listeners said they plan on tuning into more podcasts in the future. With this data in mind, it’s no shock that businesses are finding success leveraging private podcasting for their own enterprise.
A private podcast for businesses is just what it sounds - creating a podcast that only your employees or partners can access. Why would a business want to start a podcast that is private, you ask?
For Sales Enablement.
Businesses can use private podcasts to share product and customer news with their reps while they're in the field.
For Training & Learning.
Private podcasts modernize training in the business. Audio and video are 500% to 700% more effective than text for communicating information that people remember. In short, they're just a better way to learn.
For Internal Communications.
Whether you'd like to broadcast internal meetings, executive communications or product launches to your offices worldwide, private podcasting can ensure that every member of your team has access to the most up-to-date, accurate, and high-quality information no matter where they are.
However, even if your podcast content isn’t confidential, there are still many benefits to implementing a business podcast that is private.
If you’re sharing confidential business information, you do not want it to be discoverable on the web. A private podcast can offer great security benefits and uStudio’s solutions meet the most stringent IT requirements. With our multi-tier verification security model your private podcast will have security configuration optionality at each of the page, player, and stream levels. Even when offline, you can ensure the privacy of content downloads and offline consumption. Visit our website here to learn more about the podcast security available in uStudio’s solutions.
Using a company-controlled podcast application allows you to skip the RSS feed and distribute content securely from a private podcast application that you control.
Audience segmentation ensures your message gets through to your target audience. With uStudio’s private podcast solution you can restrict content access by location, department, seniority and more.
Many intranet podcast solutions are inconvenient to access during commute time. For a successful business podcast, you want to engage employees on their own schedule. A private podcast with a mobile-first design allows for anywhere, anytime listening which makes employee’s travel more productive. uStudio’s private podcast application allows access on desktop, tablets, phones at work, or on the go.
Many private podcast solutions will offer access to better audience insight through analytics. The ability to track and measure podcast usage helps you to improve how your company communicates and create better learning outcomes for your employees. Our named-user data enables you to know who’s engaging with what, when and how often. Not only are our dashboards available to you but you have the option of piping data into your own internal systems as well.
uStudio’s private podcasting solutions are fully brandable and there are many ways to customize our podcast application to your business. This includes customized logos, colors, names, layouts and more. You can read more about how to customize our private podcast to your business in our blog here.
In a world where text is failing, uStudio leverages mobile audio and video through private podcasting to get your messages through to your employees. With private podcasting, businesses can deliver content that sales team can’t ignore.
Whether you are looking to connect with your global workforce, share product and customer news with reps while they’re in the field, or create relevant and successful training content, a private podcast is a great medium to utilize for your business. Contact us today if you are interested in creating a private podcast of your own!
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