The Future Is Now – Podcast Your Way Forward
Zoe Bell | Podcasting
Sadly, the world’s current environment is the new norm. With so many business closures the road to economic recovery could be a tough one for many industries. Companies that risk financial trouble are having to completely change their infrastructure and those who feel strong are still in an effort to increase their margins. In the time of such uncertainty, podcasting is one thing that is here to stay.
Podcasts have not been fazed or disrupted by the pandemic, as this a medium that is able to easily adapt to socially distant restrictions. Podcasting has proven its value and popularity with its consistent year over year growth. As of 2020, more than one-third of Americans aged 12 and over are consuming podcasts regularly, which is up significantly from 2019. This continues the growth trend that The Infinite Dial has measured since years ago in 2009.
It has proven its value in the business as well. Just as past trends have proven consumer technologies always merge to the enterprise, more and more businesses are using private podcasting to reconfigure the way their company communicates. And it works - we recently ran a survey targeting employers at organizations of at least 200 workers and found 96.4% of employers say audio/visual learning channels are more effective at helping employees retain information.
Private podcasting is an all-in-one solution for many businesses - talk about recession-proof! A successful podcast program can be used to slash to-dos and costs for web enablement, remote learning, excessive intranet or training systems, operating costs for businesses and much more. Use cases for podcasting in the workplace are truly endless.
If your company is strategically thinking about how to modify its infrastructure and communication practices, consider the cost of employees versus services. For example, building an audiovisual team to handle all aspects of your podcasting and live streaming needs can be taxing on your company’s bottom line and ability to perform well into the future. A breakdown of a typical corporate AV team can include a podcast producer, creative director, head of communications and more, not to mention the cost of operating a traditional office space for recording and collaborating.
With service based podcasting, the cost and time lost is less and you still get the same output of an engaging medium. There are many additional tools and companies out there that can help you get podcasting needs off your plate - from production and editing to recording remotely.
Many conferences and live events have been cancelled or delayed due to the pandemic. Private podcasting represents an ideal alternative and is a much cheaper option then simply hosting a large event in the first place. With a user-management solution, event organizers can control access of who is able to consume their messages - even if they are looking to reach individuals outside of their organization, like customers or partners. It also enables the tracking of named user viewing analytics which can be very helpful in assessing the overall success of the event.
Podcasting has seen to be an effective medium for responding to global events and crises like today’s COVID-19 pandemic. Our customers over at Encompass Health recently spoke with us on a Podcast on Podcasting episode to share how private podcasting allowed them to get important COVID information out to their employees quickly, and at the same time make sensitive messages more soft and authentic. With uStudio’s ability to live stream audio podcasts, employers can reach their employees in an engaging medium when their message is urgent and on-demand isn’t fast enough.
The podcasting sector has proven itself to be stronger than most communication technologies to major global turbulence and crises. The world might be changing, but the need to speak with others isn’t going to disappear. Podcasting is a better way to get work done. Act now before it’s too late!
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