Why Create a B2B Podcast ?

Creating an internal podcast can be a very valuable tool to build your corporate culture and provide a new vehicle to communicate with your workforce. There are many reasons why it makes sense but I wanted to share four key tangible benefits from creating your own B2B internal podcast series.

#1 CREATE OPPORTUNITIES TO GET TO KNOW SENIOR LEADERSHIP

Podcasts are an ideal forum for “story telling” and giving your employees an opportunity to hear from executives and their personal journeys to a leadership position can be very educational and inspiring for your workforce.

#2 DEEPEN RELATIONSHIPS & SHARE CLIENT SUCCESS STORIES

Creating an internal branded podcast series allows you to build strategic relationships with your clients and other thought leaders across your industry as they can come on the podcast as guests to share their stories about working with your company and insights about the direction of your industry.

#3) CREATE NEW CONTENT FOR ALL OF YOUR INTERNAL MARKETING CHANNELS

Podcasts can serve as an interactive content engine which can be strategically repurposed and used for blog posts, video clips on your internal slack channels, other social media outlets or for your communications team to share in company newsletters sent internally.

#4) BUILD YOUR TALENT PIPELINE & CORPORATE CULTURE

Your podcast content could be a great tool to build your corporate culture as well as retain good employees by shaping the brand narrative you want to share with your teams.

Why Use an Agency to Create Your B2B Podcast?

Typically, everyone at your company has a “day job” and many other responsibilities. Building a well-produced branded podcast is a challenging endeavor particularly if it is a low priority for your employees assigned the task if they have a lot of other things on their plate.

Using an agency can take the heavy burden off your team of ensuring you put out a new episode on a regular cadence whether it is once a week or once a month.

After laying out all of the steps involved in pulling together a great podcast that your company can be proud of and is a good reflection of your brand, you quickly begin to realize why partnering with a podcast agency that is focused on creating branded podcast series makes sense!

Below are just a few of the many steps needed to coordinate a successful podcast and brands need to be honest about whether or not they have both the internal bandwidth and expertise to make it happen.

• Build show outlines, formats and scripts
• Create original sound signature and custom intros/outros
• Develop cover art, show name and mission statement
• Host selection and training
• Guest procurement and coordination including shipping podcast equipment to guests
• Actually, record and create a high-quality production
• Post-production editing and sound engineering
• Partner with a hosting company which offers a secure platform that allows only your employees to access the content.

Creating an internal B2B podcast can definitely be an ideal medium for your business to educate, engage and entertain your employees. However, doing it right takes time and expertise and you should definitely do your homework as collaborating with the right strategic agency partner is critical to ensuring your podcast series is a success and meets your clearly defined KPIs.

HAPPY PODCASTING