Manage, Publish, and Measure Interactive Video in Marketo with uStudio

There is no other digital medium as powerful as video to drive engagement for marketers. But how do you work your video strategy into your broader digital marketing workflows?

At uStudio, we are constantly striving to make it simpler to manage, publish and create more powerful video experiences. This is why we partnered with one of the world’s leaders in Marketing Automation Platforms, Marketo, to simplify marketers’ workflows when working with video.

By integrating video in Marketo, uStudio’s integration gives marketers the power to deliver more immersive and interactive video experiences while tracking viewer behavior wherever the player travels. Marketers can build unique player experiences based on target audience, destination or marketing campaign, triggering actions or interface elements based on the content of the video, and capturing lead data that drives increased sales and revenue.

Available through Marketo’s LaunchPoint™ program, uStudio enables marketers to create a stickier viewing experience on sites they don’t own, and better understand how those videos are performing — such as which video a person watched for how long. Unlike other solutions that integrate video in Marketo, the deep analytics provided by uStudio’s HTML5 player require no additional page coding or player “wrapping”, making it easier and faster to connect the dots between new leads, fine-tune marketing campaigns, and accelerate sales conversions. This data is then logged in Marketo, where it can be used for nurturing, segmentation, scoring and connecting to clients’ CRM systems.

uStudio’s rich customization capabilities allow users to integrate forms, social sharing and calls to action right into the video itself, ensuring the most rewarding experience for viewers and the most engaged, high-value prospects for marketers.

Additional benefits:

• Identify Viewers and Track Video Statistics – see which videos leads and contacts view, including both anonymous and named users.
• Engage New Leads – capture new leads by integrating standard and customized lead forms within a video player and optimize content further with call-to-actions.
• Manage Video Lifecycle – manage video assets and publish video to any third party site such as YouTube, Vimeo, Twitter and more.
• Measure Video ROI – use video analytics and lead information, linked to contacts, to determine ROI and engagement from first touch to final sale.

To learn more about uStudio for Marketo, visit our listing on Marketo LaunchPoint or click below to request a demo.

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