How Digital Leaders Front-Load Video Tagging at Scale – Part 2: Customer Examples

In Part 1 of this post, we covered the importance of video metadata and advocated for building video tagging workflows into the very beginning of your video management workflows: ingest.

Today, we’ll look at some examples of what savvy video strategists are doing to “front-load” video tagging in their ingest processes:

Collecting User-Generated Video from Retail Store Managers
If I’m in the Training team at headquarters for a company with thousands of retail locations, I might want an efficient process for collecting video training content directly from our retail store managers. They’re right there in the field and see what happens on the floor every day. They’re making videos on their phones, as they don’t have production crews.

Let’s say one store manager runs a particularly tight ship and wants to show how he teaches new employees to perform a common task. With a little magic on my end, I can text him a link that pre-fills his badge number, store location, and topic. He simply shoots and uploads peer-to-peer guidance that benefits all our other stores. I’m not waiting on him to fat-finger data on his tiny smartphone keyboard. And I can quickly preview the clip at HQ and summarize why his peers should care. Presto, it’s in their feeds and now I don’t have thousands of managers re-inventing the wheel.

Uploading Videos to the Corporate Intranet
Another great example is sourcing frequent, hyper-relevant videos for your corporate intranet. If I’m a Regional Manager leading a team that’s geographically distributed, our team homepage can prompt me to post a video daily or weekly – only viewable by my team. I’m already logged in, so the system knows my name, my location and my department. Natural language processing can transcribe my English-language statement automatically, and even trigger translators to augment with multilingual metadata for subtitles as required by my audience.

Associating Videos with Products in Salesforce
Lastly, if I’m a Product Manager, why wouldn’t I prefer to upload my new product overview video right onto the product object in Salesforce? Surely the product id, category, season, etc. are already populated there. My contact details are there, too. And not only does this make it easier for the promotions team to find the right video for my product, it also makes it a heck of a lot easier for me to pull a report to see if products *with* video sell better than products without.

Now you just can’t get to this level of specificity without some forethought. Does this preordained structure detract from the content? I’d argue that it doesn’t. In the above examples, think of the videos as if they were commissioned works of art, like a city might work with a sculptor to produce a series on local heroes. Specifying criteria in advance doesn’t detract from the pieces, it ensures the whole set can be produced economically and deployed as intended upon completion. And it can help ensure the message of the work hits home for all intended audiences; just as the city’s contract can require that a plaque includes braille, your video publishing process can require all languages your portal supports be present and accounted for before publishing.

I can’t urge you enough to front-load video tagging in your ingest processes. Set up your video production and publishing pipeline with metadata in mind from the start, and you’ll be ready for the growth in video volume – as video becomes the new standard in enterprise communication.

Visit our Video Asset Management page to learn more about using video metadata strategically. Or, click below to set up a call with one of our Solution Architects to talk through ideas for streamlining video tagging workflows in your organization.