Every second of video is worth 24,000 words

If we accept the old adage that a picture is worth a thousand words, then every second of video is worth 24,000.

That’s how engaging video is. It brings together all forms of media: text, pictures and sound, in a way that is much more compelling than any of its individual components.

If you don’t have a video strategy for your company, you’ll need one sooner rather than later. Even if that strategy is to do nothing, the tools available to create and distribute videos are too accessible to not at least consider what your strategy is.