When not to make a video
uStudio | Video Production
Video is becoming an increasingly important part of every business’ communication. Whether you’re a media company growing an audience, or a business trying to grow its customer base, video is a great tool to help you achieve your goals.
Video can be amazingly efficient in communication. When properly done, it is decisively the best way to convey a message today.
However, there are times when you should NOT make a video.
Ask yourself the following questions. If you don’t have clear and fairly decisive answers, hold off on writing that script or hiring a videographer.
- Do you have a story? What are you trying to convey to your audience and what’s the angle or framework you are starting from? (I.e. If you’re hungry, go to my restaurant. If you want to laugh, watch my show, etc.)
- Do you have an audience in mind? Even if you end up being wrong, having an audience in mind for you message will help you craft and hone it
- Do you know where you’ll put the video when you’re done? If you say “just my website” you should have a really good reason as to why you would limit the exposure to just one distribution point. Having a larger distribution plan that you can monitor and gauge success with will help you reach your goals and learn more about where your target audience lives and consumes content
Hopefully, this helps add some strategic planning into developing content for your company!
