Would you rather have 10 views or 1,000,000 views on your video?

If you’re thinking about video strategically, you can’t answer the question. You need to know more first.

If 10 of the ‘right’ people see your video and buy your product or service you’re much better off than getting 1,000,000 views from people who aren’t going to.

Knowing clearly the purpose of the video before producing it, understanding clearly who you are making it for and where those people consume content will let you answer that question quickly and confidently.