Detailed Private Podcast Data Gives Businesses Measurable Outcomes
In today’s data-driven world, if you can’t measure it then it doesn’t matter. uStudio’s granular private podcast analytics helps you monitor the impact of your private podcast program, and make adjustments where it’s needed. We tell you not only the named-user who listened to your content, but how they engaged — interrupted or uninterrupted, on a mobile device, at their desk and more. Increase program adoption, popularity and user engagement with your corporate content, using uStudio’s native dashboards.
uStudio takes analytics to a whole new level by giving you access to more types of data from more places, including private podcast group analytics based on department, location, seniority and more. It also offers more choice on where and how you report on that data and provides attribution tools to let you download reports and correlate podcast analytics with your business goals.
More Data Types | Move beyond basic reporting to include interactive and recurring employee engagement data.
Better Audience Insight | Slice audience data by a wide range of demographic and psychographic groupings.
More Reporting Options | Use uStudio native dashboards or pipe data into your own internal systems.
Connected to ROI | Correlate podcast listening patterns with business outcomes.
Follows Consumer Trends | Intuitive interface and familiar language enhances the user experience.
uStudio Offers the Most Detailed Analytics for Private Podcasting
Improve Employee Engagement and Reach with Podcast Data
A private podcast allows businesses to engage their employees naturally, as podcasts are already extremely popular in today’s world, providing your listeners with the lowest barrier to consume corporate information. uStudio’s private podcast data allows businesses to reach their employees even more effectively by tracking what’s working and what’s not, enabling leaders to best optimize their program. Podcast analytics can help prove ROI and enhance the user experience with the following use cases:
Confirm Business Material is Being Consumed
Detailed, named-user analytics and adoption data confirm that employee onboarding, diversity & inclusion training, additional compliance training and professional development courses are being consumed.
Improve Company Meetings and Events
Hosting live audio streams or meeting recordings through a media streaming application can confirm your employees are tuned in to company news and evaluate how engaged they are.
Monitor Employee Preferences to Enhance Experience
Make adjustments based on employee listening preferences to better reach your audience. A computer software company switched to video podcasting after they found that 80% of employees were consuming content on a desktop. Their program has been so successful that they now have 99% returning podcast listeners.
Track Podcast ROI and Effectiveness
A Food and Beverage Distributor found 4x more plays and 70x more minutes consumed on uStudio’s podcast platform vs. previous intranet system. That same company found 50% of podcast consumption took place during employees “downtime,” turning it into productive found time. Measure increases in individual sales rep performance attributable to podcast-based training.
Test Content Strategy to Best Engage Employees
Use your analytics to rapidly test the best way to deliver a message by varying show and episode format, length, frequency, host and more. Tweak your content strategy based on trends to ensure employees stay engaged with corporate content.
Identify Internal Champions and Unengaged Employees
Monitor individual consumption and employee engagement to make note of high-risk employees that might need additional support. On the opposite side, recognize internal champions that are engaged and could make a positive impact on company culture and bottom line.
Integrate Data for Further Podcast Measurement
Seamlessly integrate uStudio data with your business intelligence tool of choice for increased private podcast measurement.
Live vs. On-Demand
uStudio offers a series of dashboards designed to make it simpler to understand how your private podcast program is performing. Content trends, program adoption and individual listener progress will supply better actionable insights to help you grow your best podcast program.
Better Understand Your Audience
The only way you can fully cater to your employees and provide them with targeted private podcast content that they will enjoy, is to truly understand them and their listening habits.
Struggling to Create Content?
While creating private podcast content can feel daunting at first, we have found that once you push through any initial concern, it’s simple to deliver episodes your audience will get tremendous value and entertainment from.
Podcast analytics can prove ROI on:
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uStudio Analytics Frequently Asked Questions
What are podcast analytics?
Private podcast analytics track important listener data and allow your organization to create more value for your internal communications programs. Podcast analytics can track actionable insights like time spent, consumption, shares, downloads, device preferences, session interruptions, and more to help refine your podcast content. Tools like uStudio also allow content managers to build custom dashboard with podcast data pulled into the system of their choice for additional, in-depth podcast analytics reporting.
How do podcast analytics work?
Podcast analytics work by tracking important listener engagement information like time spent on content, rewinds, device information, shares, downloads, and other key metrics to help interpret data and understand audience behaviors. This data is tracked on a podcast analytics dashboard to provide actionable insights for more quality content and engagement.
What are major KPIs for podcasts?
KPIs to track will be dependent on your unique program and podcast goals. Common KPIs to watch for when measuring the success of a podcast are subscriptions, average time listened, shares, downloads, and podcast adoption. These KPIs will tell you how invested and engaged your listeners are to your podcast content. Managers can then take this data and any unique trends to curate content that drives better performance and internal communication.