A private podcast is a great tool to connect with your employees or partners. Whether you are looking to onboard new hires, strengthen employee relationships with the C-Suite, engage sales professionals in the field, broadcast internal meetings or create a culture of inclusion, a private podcast is the most engaging and convenient way to reach your employees. As a matter of fact, more companies plan to launch a podcast today than ever before.
Why Private Podcast?
But, what are the specific benefits of a private podcast?
In Silent Messages, Dr. Mehrabian from UCLA shared his research on the value of audio in engagement: through basic text, you can only decipher 7% of an author’s original meaning, but with audio added in, that increases to approximately 38%. This means that when you switch to private podcasting, your workforce understands 500% more of what you’re communicating. There is also little effort required to engage with the medium – all employees have to do is sit back and push play on new content. A private podcast is great for conveying emotion or telling stories in the workplace. If you’re looking to motivate or incentivize your employees, there’s truly no better way than through podcasting.
You don’t want your confidential business messages to fall into the wrong hands because it is discoverable on the internet. When it comes to podcasting, it’s important to opt for a private hosting solution that offers great security benefits. uStudio’s private podcasting solution meets the most demanding IT requirements and has passed thousands of Information Security Reviews. Our unique, multi-tier verification security model offers configuration optionality on three different levels and even ensures the privacy of content downloads and offline consumption.
They offer “communications accountability.”
Luckily, workforce podcasting delivers the “communications accountability” and content insights that teams need and intranet and emails are unable to provide. Named-user analytics can help answer questions such as how long did a specific employee play the audio? What type of topics do they enjoy and engage with the most? Many private podcast hosting tools also allow for data integrations so that leaders can gain even further insight and understanding into employee preferences.
They reach remote workers.
Private podcasts are accessible and convenient and make it easy to connect with dispersed or hard-to-reach employees. Through a podcast, you can engage with employees on their own schedules, no matter their time zone. uStudio’s private podcast solution allows access on any device whether your employees prefer to use their desktops, tablets or mobile phones.
They support a high pace of change.
Information moves at lightning speed and a mobile-first private podcast can help leaders reach their employees early and often to support a high pace of change. uStudio also offers live audio distribution, helping businesses communicate even more rapidly. Company meetings, executive addresses and knowledge sharing are all great opportunities for podcasts, ensuring no employees are left behind.
Many private podcasting solutions are fully brandable and offer many ways to customize the applications to your business. This includes customized logos, colors, names, layouts and more within your private podcast application.
These benefits are just a few of the many reasons more and more businesses are looking to implement a private podcast within their workplace. For the next step of our Guide to Private Podcasting, read How to Create a Private Podcast. Or if you’re ready to learn more about the industry-leading private podcast platform for the enterprise, request a free, personalized demo of uStudio today.