Private Podcast Use Cases

Private Podcasting for Internal Communications

Leading internal communications teams are utilizing corporate podcasts for employees to deliver important internal corporate messages, engage staff, and align distant teams. Check out these five reasons to invest in private podcasting for internal communications:

1: Make your internal communications content more engaging — With an estimated 116 million Americans defined as monthly podcast listeners, it’s likely that many of your employees are already listening to audio content in their free time and outside of work. By bringing this entertaining medium that they already use into your business, you are making your messages more engaging and the consumption process frictionless. With a private podcast, you can truly liven up your internal communications content and keep interest strong throughout your organization.

2: Reach non-desk workers — Whether you are an hourly-paid retail worker or a sales leader who is constantly commuting through your territory, it’s important that you have the ability to access key business content regardless. A mobile experience is a great way for non-desk employees to listen and engage with your company’s internal communications. If you opt for a leading private podcasting provider, you will have the ability to listen through your vehicle’s bluetooth and download and listen offline, even when wifi isn’t available.

3: Bridge time zones — When trying to communicate or meet with your global or dispersed team, it can be hard to find a time that works well for everyone’s schedule. With a private podcast, your workforce can engage with your internal communications on their unique schedule – whether that’s during their found time or windshield time. Even after live streaming audio content through a private podcast, your messages will be available on-demand immediately for your employees to consume when it’s best for them. And if your material is considered required, named-user analytics can confirm who has listened and who hasn’t.

4: Encourage knowledge sharing — Knowledge sharing is important in any organization – it helps employees to stay engaged with their work and motivated to grow within their careers. Some of the most valuable learnings within your company can be shared on a peer-to-peer basis. The simple interface and informal environment of a private podcast makes it easy for employees to produce and share content on their own. After recording on something as effortless as a mobile phone, a piece of audio can be uploaded to uStudio and distributed across a sales organization in seconds.

5: Lower the bar for production and frequent use — Private podcasting is so easy and is a great way to increase communications within your company. Since it is a secure, internal-only medium, your C-Suite has the freedom to speak candidly about opinions, company myths or sensitive topics shaping the industry. Email can be error-prone as typos are more noticeable over text than through the spoken word. Private podcasts allow your corporate messages to get out quickly and easily, so that your business can focus on moving forward.

6: Allow for succinct measurement — In today’s data-driven world, if you can’t measure it then it doesn’t matter. Until now, internal communications has been one of the most challenging departments to measure in terms of the value and impact on both company and individual performance. The named-user analytics that are available through uStudio’s private podcasting solution will confirm that certain key messages are actually consumed by those employees who have access. It provides the data to justify its value to your leadership and prove ROI of your internal communications organization.

Private Podcasting for Sales Enablement.

Getting reps to find, open and read content can be a struggle. When you’re an incentive-compensated sales person, every minute not spent working a deal can feel like a wasted minute. That’s why, many businesses and sales leaders are turning to private podcasts as a better way to engage with their sales reps.

They make commute time more productive.

Using mobile audio for sales engagement and isn’t just about creating access to content in the field. It’s also a great way to create measurable productivity gains. The average sales rep costs their company $18,000/year and 26 hours/month in lost productivity. Podcasting uses mobile audio to reclaim that productivity by engaging sales reps anywhere – especially in the field so they can continue learning. This makes it an excellent choice for turning wasted transit time into productive learning opportunities. And for those who are behind a steering wheel, you can consume engaging learning without having to get a screen involved – simply connect your bluetooth, lock your phone, push play, and keep your eyes on the road.

Audio is more effective than text for aiding retention and sales learning.

It’s no surprise that in today’s Netflix binge-watching habits, we are more accustomed to listening and watching than reading and writing. In Silent Messages, Dr. Mehrabian from UCLA shared his research on the value of audio in engagement: through basic text, you can only decipher 7% of an author’s original meaning, but with audio added in, that increases to approximately 38%. This means that when you switch to private podcasting, your sales rep understands 500% more of the learnings you are communicating.

Reach sales reps even when they aren’t at their desks.

It’s common that sales teams move fast and often, whether that means making calls on their mobile phones or commuting between clients. This can make it difficult for them to consume company information commonly shared by a PDF or Powerpoint deck. Corporate intranets are inconvenient to log in and access during commutes and most “make-shift” solutions are not available offline. A private podcast can ensure your non-desk employees have the information they need to be successful, all while keeping that information highly secure.

Podcasts show real-word examples.

Real-world examples can help your employees justify their learnings and quickly apply their new skills in real-time. By opting for a private podcast platform that supports video podcasting, like uStudio, leaders will have additional methods for demonstrating important scenarios.  Storytelling is also a popular format amongst private podcast content creators and can help evoke emotion or inspire your employees to take action.

Best for Millennials.

According to Gallup, 87% of millennials say they see professional development as an important part of their jobs. This group of people is more familiar with audio and video experiences like the ones they are exposed to through applications, news feeds, or platforms such as Netflix or Spotify. That’s why it’s best to reach them through a modern, mobile-first medium such as a private podcast application.

Presents bite-sized chunks.

Humans are busier now than ever before. Even when it comes to remote working, studies show that learnings broken down into bite-sized chunks have a higher chance of being remembered and used in the real-world. A private podcast show allows sales leaders to break up dense information into digestible chunks that are easy for employees to understand and engage with.