16 Ways to Up Your Video Marketing Game

At CES 2016, YouTube’s chief business officer, Robert Kyncl, doubled down on his prediction that 90 percent of all Internet traffic will be video, and 75 percent of all video will be digital by 2020.

It’s an aggressive claim but one that’s hard to argue. Video humanizes your brand and lets you show some personality. And it’s easily sharable across teams and distribution channels.

This year, we’ve already seen big names making sizable investments in video. Burberry live streamed a fashion show on Apple TV, while Renaissance Hotels debuted a feature short film to connect with millennial travelers.

Coming up with content is the easy part. Targeting a specific audience and getting them to engage is trickier. This has big implications for marketing and sales professionals, where delivering the right video at the right time can reap big rewards. According to a recent survey of US digital video viewers, more than 75 percent watch a video before making a purchase.

Increasing the value of your video marketing initiatives requires understanding all the stages of the buying cycle, and mapping your strategy accordingly. Here are 16 ways to help you up your video marketing game.

Read the full article on Business2Community: http://www.business2community.com/video-marketing/16-ways-video-marketing-game