OTT: 5 Questions to Ask Your Video Platform Provider
uStudio | Customer Support
Last week we looked the growth of OTT (over-the-top television) and its potential impact on a company’s video strategy. (And by the way, we’re not just talking here about media and entertainment companies who are taking heed of OTT. Corporations, education and non-profits alike are all beginning to take advantage of video and these new ways to reach customers.)
Now, we’ll concentrate on the how of a maximized OTT strategy. As in the pre-OTT world, execution comes down to partnering with a video management tools or platforms provider. It’s still the best way to future proof your ability to reach all destinations with minimum fuss. Same as it ever was.
Here are 5 questions to ask your video platform provider regarding OTT. Hint: if you can’t get what you want today in terms of easy distribution to multiple destinations, then there’s little chance you get what you need in the OTT world.
- How easy is it to distribute to all the destinations I want my video content to go to today or am I limited to just web sites or YouTube or a player embed?
- Can my video move anywhere my audience goes without being glued to a player?
- Can I get comparative audience metrics from all the destinations (YouTube, my website, Vimeo, iTunes, etc.) on which my video is shown?
- Can I easily integrate my platform into other technology platforms (sales and marketing automation, for example) that I use daily?
- Will I be in a world of hurt trying to figure out all the new codecs and transcodes OTT will require?
