Over the years, podcasting has steadily become a highly popular medium for consuming audio and video content. The mainstream popularity of podcasting in the consumer space is obvious, with shows like Serial and This American Life attracting millions of downloads of each episode. In 2017, roughly 112 million Americans age 12 or older have listened to a podcast, up 11% in one year.
Now, leading internal communications teams are utilizing podcasts to deliver important internal corporate messages, engage employees, and align teams. Is podcasting a good fit for your organization? Check out these 5 reasons to invest in podcasting for internal communications to find out:
1. Make your internal communications content more engaging
42 million Americans listen to podcasts weekly, 5 times more than go to the movies. Odds are, a good chunk of your workforce is used to consuming podcast content in their personal lives. By bringing that engaging entertainment experience into the business, you make the path to employees consuming important internal communications content more frictionless and appealing.
2. Reach non-desk workers
In many enterprises, particularly in retail, there’s an incredibly large population of employees who don’t sit at a desk or work on a computer. By providing a mobile experience for listening to and engaging with internal communications, you ensure these non-desk employees can access key content.
The same principle applies to sales and service teams who are constantly on the road, away from their desks. With podcasting, these employees are able to take advantage of features like offline listening and car mode to consume important internal communications content while they’re in transit between prospect and customer visits.
3. Bridge time zones
We all know the struggle of trying to find the best time to schedule an all hands meeting or a large team conference call when you’re trying to communicate to a global team. You always end up with certain employees who are furthest away from HQ having to dial in at some ungodly hour.
When you replace these activities with podcasts for internal communications, your live content can be made available on demand immediately. This allows your remote workers to wait to watch or listen until they get up in the morning and are fresh and ready to focus on the message they’re receiving.
4. Encourage knowledge sharing
Internal communications messages don’t always have to come from the top down; employees have valuable information to share with each other on a peer-to-peer level as well. The informal nature of podcast content makes it significantly less daunting to produce for employees. All the equipment they need is right on their phone. By making it simple to contribute content to a secure podcast knowledge base, you can greatly increase the number of employees willing to share their expertise.
At uStudio, we believe in the value of podcasts for internal communications. That’s why we built our secure enterprise podcast app. To learn more about podcasting and see our podcasting solution in action, request a demo today!
Statistics from Edison Research