Below, some insights we’d like to pass along based on our work with our many large corporate customers, plus some interesting stats to reinforce that video works.

According to 2014 marketing statistics, visual data is processed 60,000 times faster by the brain than text. Social Media Today reports that 64% of users are more likely to purchase a product after viewing a video.

Video should be at the top of the food chain when thinking about where to invest your marketing dollars. If you’re a rookie in the world of video marketing, fear not. Below are some great use cases for small businesses.

Add a human touch
Share customer reviews and testimonials on your website. Remember, people buy from people, not products or companies.

Become a thought leader
Are you a small production or design company? Share best industry practices as a way to stay top-of-mind and provide something of value to the viewer.

Spread the word
Expecting to open more locations within the year? Want to promote an upcoming deal? Tap into your local community by letting your customers know the latest news.

The examples above can also feed perfectly into your social media and email campaigns.

Still not convinced about investing in video? Social Media Today also reported that video has a lifespan of 4 years!

To learn more about the importance of video marketing for your business, check out a great video infographic below.