Video Marketing Platform
Manage, deliver, and measure video from a centralized video marketing solution
Streamline video marketing workflows
- UPLOAD: Make it simple and secure for content creators to upload videos into your library from anywhere with a flexible, easily integrated ingest system.
- CENTRALIZE: Keep large video repositories organized with a centralized management console and custom metadata configurations.
- PUBLISH: Distribute video to any public or private destination including your website, social channels, mobile apps, or internal business systems – with uStudio’s patented player-independent distribution model.
- PLAY: Ensure flawless playback in any browser, on any device, in any location around the world with adaptive streaming capabilities, intelligent transcoding, and configurable CDNs.
- ENGAGE: Maximize audience engagement with highly-customizable, interactive HTML5 video players.
- MEASURE: Gain detailed visibility into video content performance and audience engagement with advanced video analytics.
How Alcon Novartis Expanded their Digital Strategy with uStudio’s Video Marketing Solution
Colleen Battle Alcon Novartis
The analytics in uStudio has helped me forward the strategy for digital overall.
“What makes uStudio hot is its ability to manage videos across multiple platforms and to allow enterprises to publish interactive experiences anywhere, while capturing advanced analytics on usage. uStudio offers one of the most fully featured Enterprise Video platforms on the market.”
Aragon Research 2016 Hot Vendor in Enterprise Video Report Download Now
Every Video for Every Channel. Delivered.
Most marketers aren’t new to video. What is new, and a little overwhelming, are all the things a marketer now needs to understand to use video more strategically. It’s easy to get lost in the weeds of metadata management, player customization, publishing APIs, user generated video, or social media transcodes. And if you simply manage other people who are managing your live streaming or VOD assets, it may seem like they are speaking a foreign language most of the time.
uStudio simplifies these complex video processes with video marketing solutions for every use case.
A Video Marketing Solution for Every Use Case
- Website & Content Marketing: Host and manage all of your videos in a single, centralized hub. Use rapid embed codes or drag-and-drop publishing to distribute it easily to a variety of endpoints including your Website and/or CMS, MAP or Social Tools.
- Database Marketing: Easily place video CTAs in your email marketing campaigns. Use our animated gif generator to create video thumbnails and rapid publishing to create video-centric landing pages. Send 1:1 personalized messages and track every view.
- Search Marketing: Get found faster by optimizing your videos for search with our Video SEO tools. Increase clicks, engagement & conversions by adding forms and CTAs to your video players for social sharing, subscriptions, product trials or purchasing.
- Social Media Marketing: Reach (and capture!) your audience everywhere. Simply drag and drop trackable videos to your social feeds. Use our interactive tools to make them more share- and conversion-friendly.
- Podcasting: Extend your reach to the growing podcast audience. Publish audio or video content straight to iTunes, or use our enterprise podcast app to created a more branded, personalized experience.
- Live and Virtual Events: Publish uStudio Live Players on any channel with a simple embed code for all your live events and webcasts. Use interactive players before the event for registrations & bookings or during the event for audience interaction during webcasts.
- Sales Enablement: Automate video delivery to your sales reps to coincide with specific training goals. Provision them with videos for selling directly inside of their CRM.
- Marketing Analytics: Create detailed reports on who’s watching, how long they’re watching and which interactions they take while watching. Use our robust analytics for A/B testing, segmentation, lead profiling & lead scoring and content prioritization. Use our native analytics or integrate video into your existing analytics tools.
INTEGRATE INTO CORE MARKETING APPLICATIONS