Marketing automation integration example
Interscope Records integrated video with its marketing automation to build Selena Gomez’s fan database. The team designed this interactive video player using uStudio’s player builder tools to provide a variety of conversion paths for Selena Gomez fans.
The player features an email subscription form, Facebook and Instagram social sharing options, and eCommerce gateways for ticket purchasing. By integrating video with marketing automation, all of this fan behavior data can flow seamlessly into individual lead records in the database.
A FEW OF OUR MARKETING AUTOMATION INTEGRATIONS
Reach More People. Keep Attention Longer. Convert Leads Faster.
In marketing automation, the name of the game is lead-to-close. Use video for marketing automation at every stage of the lead cycle to extend your reach, attract more leads, increase attention and engagement, and drive more conversions. Using video can help with everything from increasing email open rates, to making your website stickier, to incentivizing customers to just Buy Now! When you integrate video into marketing automation, you get the benefit of video together with robust analytics on each and every lead record. Here are just a few ways that uStudio helps demand gen marketers do more with video inside their marketing automation platforms:
Reach & Capture New Leads:
- Publish interactive, lead-capturing videos across your landing pages and social channels including Facebook, Twitter, LinkedIn, Instagram, and YouTube.
- Create clickable video snippets and index your video metadata for SERPs.
- Use mobile upload features to sponsor UGC contests and campaigns.
- Place gated form completions on select videos.
- Easily swap metadata such as video titles and thumbnails for simple A/B testing.
- Pull audience viewing data directly into lead records in your marketing automation system.
Segment, Score, Nurture & Convert Existing Leads:
- Create animated gifs and video landing pages for your database-nurturing campaigns.
- Set up live, interactive webcasts on a single embed code.
- Gather rich behavioral analytics to help with database segmentation and campaign targeting.
- Tie viewing data to individual lead scoring.
- Integrate CTAs, ecommerce and purchasing gateways in your videos to monetize your audience.
Marketing Automation Integrations Features:
Reach (and capture!) your audience everywhere. Simply drag and drop trackable, interactive videos to your website, social feeds, landing pages or email campaigns. Publish anywhere in seconds.
Increase clicks, engagement & conversions by adding forms and CTAs for social sharing, subscriptions, bookings, product trials or purchasing.
Place uStudio Live players on your social, promotional and editorial channels with a simple embed code to grab audience share for all your live events and webcasts.
Increase email open rates and conversions. Easily create animated gifs and video landing pages for your database nurturing campaigns.
Create video versions and easily swap out metadata such as video titles and thumbnails for simple A/B testing.
Ensure perfect playback on any device with our HTML5-first interactive players.
Analytics & Reporting
Create detailed reports on who’s watching and how. Use audience viewing behavior for added segmentation, profiling and lead scoring.