In today’s digital world, there’s hardly a moment people aren’t connected to some sort of mobile device. Whether on the bus, at the park or in the office, they’re texting, checking email, snapping and posting, plus recording and watching videos. This is both a goldmine and a cautionary tale for marketers. Even at work, people want to be entertained while they’re being informed. If marketing campaigns aren’t compelling, the audience (external or internal) will go elsewhere. Incorporating interactive video advertising features within videos encourages audiences to lean in and engage with content like never before.

Read the full article on The Web Video Marketing Blog: http://www.webvideomarketing.org/wvmblog/5-ways-interactive-video-can-supercharge-audience-engagement/