5 Ways Interactivity In Video is Transforming Audience Engagement

Remember when we used to just sit idly and stare at videos like lapdogs? Well, for the most part, we’re still doing that. But change is in the air! The growth in HTML5 is transforming the potential of video and revolutionizing how viewers interact and engage with video content. From polls and surveys to e-commerce and social sharing, video is evolving from a simple monologue that talks at you into a rich, interactive dialogue that engages with you. Hey video – welcome to the 21st century! Here are five ways you can use video to create more interactive  and immersive experiences, while expanding your video marketing strategy beyond traditional web pages.

Read the full article on VideoInk: http://www.thevideoink.com/features/opinion/5-ways-interactivity-video-transforming-audience-engagement/