The Consumer Electronics Association (CEA) ®, has selected the uStudio platform and its popular HTML5 player framework to launch new digital video marketing capabilities for the CEA global member community and for the upcoming 2015 International CES®.

“We are early adopters of video, using it broadly to create deeper member engagement and enhanced promotion for CES, since the innovations across the event are in high demand both in person and online,” said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA. “uStudio allows us to take our  video strategy to the next level, adding increased functionality and viewing options.”

Unlike traditional video player-based management solutions, which are limited by one model for publishing and analytics, uStudio’s patented platform was designed from the ground up to support today’s highly distributed video reality. As a result, the uStudio platform manages media across any workflow, file type, metadata model, player, destination, and analytics system, while providing end users with a simple interface built for adoption.

“We’re passionate about the benefits video brings to business, and we’ve made it our mission to help teams use it more efficiently and effectively, to make video an integrated part of communication strategies,” said Jen Grogono, CEO, uStudio. “The CEA has always proven to be a forward-thinking organization. We’re delighted to support their team’s latest video interactive experiences, while taking care of the distributed video network, workflows and process automation that often gets in the way of success.”

CEA will also be using uStudio’s first-of-its-kind HTML5 player framework, a developer chassis that powers a wide variety of interactive viewing experiences that can be integrated into any mobile or desktop application or site.