Why CEOs Love Secure Podcasting
uStudio | Podcasting
It’s no secret that podcasting is becoming a full-fledged staple of the mainstream consumer media diet. With 112 million Americans age 12 or older having listened to a podcast as of 2017, it’s no wonder that innovative internal communications, enablement and training teams are using secure corporate podcasts to deliver important internal messages, engage employees, and align teams.
But secure, internal podcasting, as a communication channel, is starting to be preferred not just by frontline employees and communications teams; CEOs are now seeing tremendous business benefits and cultural transformation opportunities afforded by enterprise podcasting. But why? Here are four big factors that are getting CEOs excited:
The Frequency Factor
With secure podcasting, while you can do a highly produced global town hall event, you certainly don’t have to. Secure podcasting lets the CEO and other executives provide engaging, conversational updates about the business without as much time and effort as bigger corporate communication events.
The Measurement Factor
Beyond just basic attention metrics, secure podcasting lets managers answer a variety of key questions like: How many employees downloaded the secure app? How many employees have listened to at least one episode? How many employees listened to a full episode? Are some teams tuning in less than others?
The Innovation Factor
With the rapid pace of technology and media innovation, it’s daunting for IT organizations to always have the state-of-the-art solutions implemented, let alone guarantee their security. Fortunately, secure podcasting technology can be turn-key - and often requires little training since consumer adoption is already so high outside the workplace. CEOs also like that implementing podcasting makes the “internal experience” and culture of the company feel more modern and progressive.
The Efficiency Factor
In many cases, secure podcasting simply works better than older forms of providing information and communication. With employees already listening to podcasts, many CEOs like the idea of tapping into behaviors that already exist. That means workers and teams are getting information and messages with fewer barriers and able to perform better in their roles with greater ease.
There are of course many factors that influence how CEOs weigh technology and innovation priorities - but secure podcasting sure does check off some important ones that have many top execs wanting to champion the effort sooner rather than later.
Does your CEO appreciate cultural innovation? Find out how secure podcasting can inform and engage employees and teams in ways never before possible.
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