6 Reasons uStudio is the Private Podcasting Platform of Choice
uStudio Staff | Podcasting
There is no shortage of public podcasting platforms, and today even private enterprise podcasting platforms are growing in number. This makes it challenging for corporations to find the right platform. Thankfully, there are a number of distinguishing features that can be used to help set platforms apart and ensure businesses get the services and functionality they need.
Enterprise content in the form of audio and video podcasts are precious cargo. Below are six reasons why uStudio is the destination platform for companies that want nothing but the best.
Security is at the front of everyone’s minds as work continues to become more digital. The central idea of private podcasting is that only approved users can listen to an organization’s content, and a solid security system will protect internal users while keeping the content secure.
uStudio prioritizes security at every level, protecting content beyond SSO authentication by having checks at the server, stream, and player levels. Content can’t be forwarded to a new device or user outside of the corporate network, which keeps the circle closed and the content protected. The patented multi-tier media security architecture provides ultimate private podcasting peace of mind.
Our desktops and mobile phones are more cluttered than ever. A recent study showed the average smartphone user accesses 46 apps a month, which is a difficult digital library to keep up with as more apps continue to hit the market. It’s overwhelming to have a separate app for logging in, a different app for audio podcasts, and yet another app for video content.
uStudio offers an all-in-one platform, so there is no extra bulk for setup or users. Enterprise users can enjoy the same quality and convenience as consumers with self-contained desktop and mobile apps. Not only does audio, video, and live content exist under the same roof, but the collective house is secured with analytics and more behind-the-scenes features to make the experience even better.
Content platforms can have the best intentions and features, but an unwelcoming interface will hinder adoption and undermine the intent. Users want to see systems that look familiar with controls they are used to, so there are no new barriers restricting access to enterprise content.
uStudio users will be greeted with categories, playlists, episode descriptions — the standard controls music and podcast listeners have come to expect. There’s no learning curve, which means fewer hurdles to achieve adoption and engagement.
Every content creator wants to know how their content performs, and uStudio analytics offer detailed metrics that give insight into improving future content. Media streaming data and analytics tells you if, how, and by whom your content is consumed — something read-write channels cannot produce.
The custom dashboard and detailed reports show a range of metrics like number of plays, percentage of an episode played, named users, modality (mobile, desktop), and more. The slew of analytics and metrics lets you identify your show’s biggest supporters and most successful content while also providing insight to inform your content strategy moving forward.
Even though the platform is closed and secure, your content is not limited to uStudio alone. The same system that keeps your content safe lets your organization host content on other platforms without worry.
Proxies, APIs, and off-site storage systems protect your content without limiting its reach and offer organizations the flexibility to use their content across online platforms. You will never see most of these systems working in the background, but you’ll enjoy the benefits they supply.
uStudio aims to be the best partner for businesses exploring private podcasting, and we’ve developed a proven method that provides the right amount of support without being overbearing or negligent.
Through Guided Services uStudio offers launch planning, audience growth plans, performance measurement, and integrations. uStudio support does not end with the guided services as we are always here to help. Aside from 24/7 email support, organizations also have access to online chat and a customer success manager during business hours.
Many questions and issues are also solved with uStudio University, and blogs offer permanent learning resources to give businesses the tools and inspiration they need. Our focus on self-paced learning encourages community webinars and workshops so the entire uStudio family can bounce ideas around.
Private podcasting can be an incredible tool for organizations to reach employees and foster company culture in today’s modern work environment. Maximize the full power of internal podcasting and use our expertise to make the process as smooth as possible. Contact us today to learn how uStudio can put our defining features to work for you.
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