Whether you are looking to improve your sales enablement, internal communications, or training and learning programs, a private podcast is a great medium to deliver secure audio and video content to your employees. But, with any type of podcast, your episode host and guest speakers can play an important role in the success of your show. If you are unsure where to begin, check out our list below of great people to feature in your private podcast.
Key Executives within your business are a great resource for your private podcast content. Using audio podcasting for leadership communications can help employees to feel a more authentic, personal connection with top management. Especially with a large and remote workforce, podcasting can help employees feel more engaged with their leaders.
Tim Sanders, CEO Coach and award-winning author, spoke with us about the urgent need for executives to rethink their corporate culture with audio in mind.
“The most successful leaders build relationships across the organization at every level. If your leaders seem out of reach or out of touch, audio podcasting can be a great medium to help them form lasting bonds with their workforce. Audio allows personality, passion, and understanding to come through. It creates a number of queues that help employees see what they have in common with their leaders, because kinship is so important to bonding,” Tim told uStudio.
You don’t have to be the CEO of your company to be a great private podcast host to employees. Internal champions are knowledgeable members of your organization and important to utilize - an internal champion can be a manager, sales leader, or simply the top performing member of various organizations. Highlighting internal champions can also be a great word of mouth resource and inspiration to other employees across an organization.
Industry Thought Leaders
Hosting a thought leader in your industry on your private podcast offers a unique perspective to your listeners. A thought leader can provide different types of training and learning material to employees - something other than what they would be able to experience internally. Someone who is recognizable in your industry can get your employees excited to listen to content they might normally not care to partake in. Industry thought leaders can also be a great resource for market information that helps employees become even more successful.
Employees are a great resource to take advantage of when creating content for your private podcast. A “hear from a peer” show can help to encourage knowledge sharing and increase employee engagement. An example of private podcast content that features employees could be a show that shares personal stories about wins and losses that have been experienced on the sales floor. Having employees speak on your private podcast can also help to increase the company culture within your enterprise. Done right, your audience strategy shouldn’t merely be about acquiring listeners. It should be about creating feedback loops between you and your audience. Highlighting employees on your private podcast show can be a great way to work towards this movement.
Highlighting customers can be a great way to bring fresh content to your private podcast. Asking valuable customers to speak and share their success stories or overall business feedback can give employees insight into pain points that they should be serving. The opportunity to share their personal stories will also strengthen the relationship customers have with your enterprise as they will feel that their opinions are valued.
Hosting partners to speak on your private podcast can help build a corporate community and overall business alignment. Especially during times of new business acquisitions or internal changes, hosting a partner on your podcast will help improve transformation management within your enterprise.
Live Event Hosts
uStudio offers the ability to stream live audio podcasts. If there is a relevant live event in progress your mobile workforce can listen to it anytime from anywhere. Live streaming podcasts enables subject matter experts to share their knowledge and connect with other interested employees, wherever they may be.
As a reminder, group features within uStudio can restrict content access by departments, seniority, location and more. This ensures that your messages are being delivered to the right audience. Many enterprises who take advantage of this group segmentation like to highlight podcast shows to different internal organizations, team members, or product owners.
Are you still having trouble brainstorming future guest speakers for your private podcast? Your employees and other podcast listeners can recommend speakers that they’d like to hear on your show. This can be a great way to keep your employees engaged and enable you to continue producing the content they want to hear.
If you are hosting a private podcast show for the first time, be sure to check out these best practices from Forbes’ Women to Watch and Podcast Host, Ali Brown, on our website here.
With uStudio’s private podcasting solution, you can deliver corporate audio and video content securely to any device in a modern, mobile-first experience. Request a free demo today to learn more!