If you don’t know what a podcast is—you’ve probably been living under a rock for the past few years. According to the latest Edison Research report, 222 million Americans, ages 12 and up, are familiar with podcasting and 80 million listen to podcasts weekly. It’s no surprise, based on this data, that businesses are trying their luck in the podcast game as well.
Unlike public podcasts that are available to the general public, a private podcast is a podcast that only a businesses’ employees, partners, or dedicated list of people can access, something that is important if you’d like to keep your corporate communications highly-secure.
With a private podcast, there will be no new behaviors to learn as you will tap into your employee’s existing familiarity with the medium. This is especially true as many private podcast providers work like the consumer platforms your workers already know and love, like Spotify or Apple Podcasts. If you are struggling with employee engagement, a private podcast can give your workers a comfortable Spotify-like experience. Many businesses are finding that with a private podcast, you can engage your employees anytime, anywhere on any device. It truly offers your employees the lowest barrier to entry as they will be consuming information in a medium that feels natural.
As experts in business communication, we’ve put together a comprehensive guide to private podcasting. In the following pages, you will find abundant resources to build a new enterprise podcast (or improve the one you’ve already started). This guide to private podcasting includes the following topics and information:
Why Private Podcast?
A private podcast is a great tool to connect with your employees or partners. Whether you are looking to onboard new hires, strengthen employee relationships with the C-Suite, engage sales professionals in the field, broadcast internal meetings or create a culture of inclusion, a private podcast is the most engaging and convenient way to reach your employees. Learn more about the specific benefits of a private podcast.
How to Create a Private Podcast
While creating a private podcast might seem daunting at first, once you push through any initial concern, it can be quite simple and straightforward to deliver content your audience will get tremendous value from. Discover the items to keep in mind when creating a private podcast for your business.
Introduction to Private Podcast Platforms
There are many platforms that make starting a private podcast for your business a piece of cake. However, uStudio offers many advantages that its competitors do not, such as Storyboard and Podbean. Learn what to look for when choosing a private podcast platform for your enterprise.
Private Podcast Hosting
There are a few private podcast hosting platforms that make starting a podcast program for your company easy as pie. However, remember that not every podcast hosting platform gives your business the ability to create a private and highly-secure feed.
How to Build an Engaged Audience for Your Private Podcast
Building an engaged audience for your private podcast is important to ensure listeners are consuming your business content and come back to listen to your podcasts time after time. Check out our best practices below for building an engaged audience.
Private Podcast Use Cases
There are many different ways companies are using private podcasts to engage with their dispersed and growing workforces. Learn the many different ways your company can utilize a private podcast.
Why Your Private Podcast Needs to be Secure
When it comes to business communications, it’s essential that you choose a private podcast solution that is geared towards privacy and security. If enterprise podcasting is in your future, learn the following security considerations to take into account in order to protect your business and employees.
Private Podcast Analytics
It is important to consistently measure your private podcast usage with analytics to improve how your company communicates. Employee habits and podcast listening behaviors may change over time and you don’t want anything to go unnoticed. Discover the types of private podcast analytics to take into account in order to create and manage a successful podcast program.
Private Podcast Services
Do you need additional help creating and managing a successful private podcast program? There are many custom, private podcast services that can help your business hit its podcast goals on day one and throughout the podcast journey.
uStudio Private Podcast Platform
Are you currently interested in improving your business communications with a private podcast? uStudio offers the best in private podcasting and is the only comprehensive turnkey solution for businesses large and small.
Unlike many consumer podcast applications who are trying to develop enterprise offerings, uStudio is built for the enterprise from the ground-up. We’ve received numerous patents and awards for our ground-breaking approach to audio and video in the enterprise. Our patented, enterprise-class security offers multi-tier verification at the mobile app, platform and CDN layers to ensure that even within your company, your podcast content is distributed securely only to approved audiences from log in to log out. Our API-first platform allows companies to innovate and integrate audio and video into any workflow or system – getting you the most out of your podcast program. And, our impressive list of enterprise customers drive continuous best practice development for successful private podcast programs.
Whether you are interested in audio podcasting, video podcasting, live podcasting or even public podcasting, uStudio supports diverse use cases and can be customized to fit your businesses’ unique needs. Request a free, personalized demo today to see how uStudio’s private podcasting solution can positively impact your workforce. Fill out the form and a uStudio team member will be in touch shortly!