An audio stream puts out a significant amount of data. This data can tell you not only who listened to your content, but how — interrupted or uninterrupted, on a mobile device, at work and more. The only way you can fully cater to your employees and provide them with targeted private podcast content that they will enjoy, is to truly understand them and their listening habits.
Which specific employees are listening the most to your private podcast content? Is there a certain podcast host that employees seem to like more than another? Are your workers listening at work or after hours, during their free time? What does engagement look like around video podcasts?
These are just a few examples of questions that can be answered after a quick look at your podcast analytics dashboard.
It is important to consistently measure your private podcast usage with analytics to improve how your company communicates. Employee habits and podcast listening behaviors may change over time and you don’t want anything to go unnoticed.